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Feb. 25, 2026
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Food and beverage

Should luxury brands expand into food production to get “essential services” classification?

June 16, 2020

LVMH's Moet& Chandon could offer snacks to go with its wines. Image credit: LVMH LVMH's Moet& Chandon could offer snacks to go with its wines. Image credit: LVMH

 

By Dianna Dilworth

When the world shut down for the COVID-19 coronavirus outbreak, the luxury business was hit across sectors from retail to travel, forcing many brands to explore new revenue streams to help hedge their bets in future pandemics.

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