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Retail

Singles’ Day poised for another record year despite uncertainty

November 9, 2021

Livestreams are a top purchase motivator ahead of Singles’ Day. Image credit: China Luxury Advisors

 

By Sarah Ramirez

Chinese shoppers are ready to open their wallets this Singles’ Day, as 36 percent of consumers are planning to spend more on Double 11 than they did in 2020.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Tom Ford creates kids' collection
  6. Zegna weaves showroom into multicultural film series
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Audi propels Santa into the future with electric sleigh
  9. Farfetch caters to traveling affluents with yacht delivery service
  10. Fendi pays homage to artist with playful puppet fall campaign
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