Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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lb7ikG\/sXYgttRDtS8nKnm3NMxG6I5RfJUHazhpC4EvquogNiw34Dd5nEa93o2\/RkjgVwydkpbiB1ajzF0LUH52LD+TMn4T\/TU8\/1tsgzU3I7TGSeotywKMGLuuXNf4386AC05BXbqrT0Lqb3c6TFlGV1Upu4fSzZOwFVvVmOlvUkIdwK597bHoEz6iu5og9PnzlLWrYOcIIIWVMumw845hf5CZFAxbYLx2x1ABQ5suT7QYAlMyBZwPpgHEhLwK+2kkgq\/IpYEMzcDKsuqKAsiW6gzQW5Aq9V6rXVH5xlUSUIK\/eMUYcWHa8d12CzNAY81ROyUdZStNrCNKAOrWTYvV2PvJtkh9AWAlsE2FLYO1egIlMD7LzaU+VJb\/2oyQyUL\/5x27YIfcQg5ONVHKgrBoR4ZZbJA\/D61krsp7M3VB3ULeuPv5vuBHo+2EBHDelver+HMNhNikqxcdqVY+Tvb5hR1eHWpelUHDjMtDhYGDotNoT1xcgICqDrcrthXov2ZOCB4s6U4RLx2phti+b\/m87d8Zh7iw\/FYGhkK9RRSrhKetOYEcBwpStPQD2p1WulA16MvuSTTGmZv1tQA12zkyaG22Wo0XFjBlvXhTpXQ4xBI\/2l68rd7UlwG1DhbR8AaiRoB4vHBzgx11+XApaxFY10b1pDXAvrfpmx2pNwnjm4rcw0PqfaJgVJX7bxMB2XQWmNhEbK2HRUckVfcO8qHncP+sRZzFetiIOw6tHtka4qdi4WxqnnO5SVfxG+c6khywHn35dbJQjJPIF4X7l3R4Mp1vXL8ZN3lTsSbNMrixj8KPCRqXMwOF+FksQfkVtWIygbEfLb\/TVNH8IiBqlZALkySA5wjGKy2aEI2QayOMmcCLytkrAzTMR1U0EazJU1PtdvGnJvWwiesckHhw951b1KcBjL6jKpFH2W\/Saub0DG+F04L45sIooNG6MqqLKTEiT6qIV3NjRoVmdvy4Qh0L0LvD48CSpJTHcLKL83a07s4dhSoJJv+hG3mLkrIEk7PlPSbIBF8rpEwPZzdKmM1SciwrrnQpEUM+8\/d0XrjHXwNwq8llaSk\/+PEFo8xwbC\/k+73tuJfxZClT9nSsPqkbdKXZdC3DMZ4uNx2q+xbkWzWP7EOaLrKfHLD8NhrF9H8L8sbW+pY69F38xYKFVc3Isze+92zQjTgTiGKwIdnyal3RoFpVTCMtE\/lCCmr2bbkZ2U48RAF5M3Gvu\/XQ9DKRnH+iyNTCW3hLk0qhEmwNzEP1iIJSKGUZ0mcB4rt6Kj0rBdjt4F95lyjvzbtlx4oNC6x6vHvhHpSfAhYDGFa+N506DhX8MBlr2CA63Qlnss98c4rZnR5l5XZGstQevNbL2qc2kvAvYpO9tXNG95nNNlPgTWlz2opjiz8Q7Dr\/0dMOnUiI8vW2X6tSfk3aX0zx7+bbx6naAXgylEYZvhdX+9eVSOWAdidvzGFZXpwCN+U0373EU47f9wXCsKPEjcNwukIlH7rn1eT7cU3ExaHvPtPZjLz5jaLtro17LDvG51Z1Cd6JoyoOw77W6bKYqqjl3l8BIY3KRTKjApz5upr2Zs2+aLQnZ\/oqjemOTdKm1+gidWjSBvUI41bLOjeQs3NpaolsPtmpGRQsivnBGl7FGSvI\/uFgpOW5LtjoCkPeDD0MSTMMvj9qt743fKMjdsWJQ7qPp3S5mpvgQ8YadN9oEU\/8DT6faVqtYh3yNmnIO8POxAoE7UsBShYuqKsh19mWnzsoZH3cK2nd9feA5\/oLgTO23+P9dMOzkz217QTkbSwghj+rgVn\/qYME2j1MTgwB1IMv3LJgq2FpIp6to2pk8QU+aggV3RNYb18o8S78VuEScD6jXzlGwRFyZK3Xh3FPJr6LBaqsAOXl9NFfT\/hTvZun\/CdLip9uwxO36mCwEsuIm+SvGGuOLQW3iYVdcCq4TYnWHXYOS+Igl0XymADnR1oxBMPCrOHuMTtjoeSvRJUPGHZki1X13z67V0KtFeCTx\/PS8kaaxkyVSYTDF34VKwFpUYa+WgodjGFag26EWleHOi0wSaLrhOcxk3vkYj+z3HApgQk7E8z8Do27NKIlvES22rZCLU8yKjrAv3sbn7lZeiGfwOyIklg6Gs9ux1x1KDljnoRgiVMewFFBDKBFdeiZY+U\/xPcwu0BETV1HTkky+JNnNlAXf4Ope6jiuQCe3XAuJeCHlwlXIATIJAKUPP\/d240cdtpGvW8FI09UppBn+WqdNCv8tmJhhlj+gONzBddMRA\/eyMlY59DVxskhBPzvDDxWzFhMernC1MerQSoVXCybKedQr5lz8acugakJ7soBiDVAyfLrK0lL9VYek4GoBP38aSmrnPEpqDUzr2+8rWvXEV1rTynkH97zSZpcRccD8mR5rgIW\/AghwxFPXx0R\/+425eo3rTGQty1cCXLbrT1v2zbe09Vphf4Mhzd+lg1I0lxVc9qor6nQucw60d6utW5n6minX3Zp\/L9TbcCf\/Dzg42qomyDChLK2Pt7qrgUFVP2hj1TGZKzjRzYu9alHfc6UrB0+OLxJfshu9bPu9gR\/7B\/ynhOCALQbA\/ZvUihaaYIyie7HMQ6RNxB29o5zne8oU3iyYxf37eTTEpvi+cZEJoCep91yXM1blLyqh74yee4USB8HGFp6c7KuSN0HTRvCpLWtiBxnP60BwyCSas5C0Q4yFw8ndddqZdY\/RrDwHeg2N0OC5JxmFGb8DrCHEDmRTw3v+7jgHoPrm\/2olGE83Ks1FOD6A9rAeaORIZWtwdBSUMC3gqyL1X\/KbtYVI2HQR4IqqnoInJIxOKk1kX3ySRWrDZ4q86xezWKCrmVkVvd+nOX\/AtwR3473mOptSmYE1wSK4Bn1uql+81ZoucuEcSQDmcMvHDz4uVJ+keRZhjtYZlzHTvpdBgJpVnm6IU7pv8flX1DvYYNAIT7Duc2Eo9njBOZRvEote3Tf0dQaCz8dQvSiCsWknAruwg+7XBUpgC8lL+BwlrC3gtc7nl05lz2qB5DglsgbXXXDkfnt0bjGMDeUoeQOyqzBLZxVTw2MVzWghZSeisJbqMwCT9WKgGThvXn1sg4MYqHicQQKUtmEVdkSeVBmAHElxBK33nnnMroMadxsSqrjHqkG9EjX+vfaJQccjHzuT5Vnx+mgoTk3gO3xXXltOPS9sgTiUoytg0kWG+jpGVXJCUCz8OkuxGB0epVWPAU3RAreHrFFa9Vpvp5cX0qeZj4jh03BQzwbotPIpCEcMcli1Va2\/KPHvVJfR+lDh7zpVn9jumQgwR02rzjkEZcK87Dcq3PRM275xKF1r7z15I6hqGV0rXh1HWEtFaECP17EVQx0ylsV\/OtFfjr\/7lVkfxRoeAjGe3L0UiQOsNXHW0TtemVYi\/y32xY8Cj1Mr6jVMi4wt7KVrnd5PNkIlwFDlpVBwohfdwJiaonzuJZrtOnJA5En0lZi1csZMN8+rKw8IBG0jor\/nrW3jlJd3Yw0FiFp1x2wLKyzZhbA2aZExxOo17QZzddA\/CfELT4WUvW6Zh6BK25QT4saFuIiFuTISzSMqrLi43KpsvKJddLlmgcf5GtJ3ltMpM5\/Ulj7cFvbNzyCUqsXNZhiIQulozPb8ETgQ1jwzHCdCJgC3XYj7SjNuJmAXtaG3pmK\/7NFNHJM9fQiqZyRx8XEaaF4B\/5OI12hUt0sQ5XmemyX3I1PXE1K5HuAkXOPssXCeC8y5VP5Fh+zq9MuF3MmBoLsWUXEuL3uwlYMhChRWkTyNKbz4oW6U0k7BBKJbmOX4\/WYTrhvS\/OuICnu62VwB0HntFW6JGXksgsTvAeiSPDUq6wN0X01xuRFmxW4YaUxBVY9\/jhq+RaVbW1\/QMSsCt6\/XUfiWNImL3IduVd9nPThjC6ChFFbvhk3P7hVEqYhKy+9q6VI4rM+ntPUW6uZ+K\/tsIryEEfgyp+d28OahTnznx0HKN+u9q+VRIG8aYF3h23t9XNJfspYoRcSnw\/a6qzMpiEqXRk9FYSgh+Y7197M4nkiGxOqH1xGnpqIvVMflUyhcoZNcMEbdbhggEX\/kTmuPDgToSS8K3KT3HmHrIoW7xK+D93b0Y6C1nHsX\/4rxv65uhc8waN7H1Ji6qUQixIfiPPbxS1WxQyVkUrAuiFYmoCrGZv1AcXeuauY10Sr0Qso5fGMtL3Y5GN0e8JPWnlyK1ZrVHDflzxCVBMTcV376N7yH+fL\/GXJkmBd7A3TaUDL+KQV2Wel5QWC9Z1g6Bbk3\/qHRcpAEfAtYGIXF97+7zeA\/jfW3oLZtUpwnGvSh4fdvbKL0XANDu7EqBaOF5RT4hW8p9kKoSUqA5MwxDEo0HrVHeKDFH9tKPxwRmrM7g79elcZbHLlqoy\/+8V4blv6oM72WemP+LxvLfoqIBABdSsTXZqiUT6Rpb\/QMT3ZpZk6mDsohm0iIiDqZg92N24W+G1egjfpjRzPDmA2lmrXr6L4CecPrw1coW37iGWtPNjPOXSNhfPB5DzgOBGGq+EH6S5kPCArEnf6juw8OfDWLCBBB3KMRP+6wMouerW\/ZKI8iZ547gmGPZ+o07qdS7OZD0LscY9+Re3Y2x9GB9jlJcQEEZwRbU9FizK85hBp0zaAeSM6llzFcfjSL\/h6RCin7I6Pd1OT07Tqzkb+SjrRxvmsbZBSMtsLBu7LCSTUFf2MR24SvSEVNO0LSFil6kIYogdDSa0j5vQeA9+aCz9U+fdNPKHbG0uMqzJDsoTzMm4UH4NqjnGBxKP0NdQl+Gxd\/4UxoEUiTKJ3awjOb5UJM2IPUs2HuORUx2lLO3AUcjm2MDLTtAZnWZXdrRXEGeNv0tP3tnEKSF9y7pO+CnX8NIzXEy+TuMn2uhNP421cdl9xcoanDLOOrx9fKgP9JEIgXfYtQa+snMZZGUbQUTEyOlbG0JVENj5OW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