Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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","iv":"2cba7849ec80e9ed173108bcd01e68a5","s":"2b4c8016bc79368f"}
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