Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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","iv":"c77d66a5b03b84e121f8591465c87544","s":"44e463325e314925"}
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