Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
{"ct":"c8hfMj\/NNfV9x9MGiDu8oyjOevr+brfCK6N6sw0uE5zoWywNBHZDsT4lrN17BL9vR4OWocjelbTwvkHviqJyoi+OZsEcOqs4ZlIVfMhdoI9Z9MQDRjd6BYf6bXCW21KrzmSXQu2vTuGHgxl3uziN54pLzPY6AEYEoXHMwhvd9UqEsRtqv5uMAPPnNzdmysk7KMIuJTUvuTaIJIzt\/b1t\/obTNera0pfVzxBabD03Xnqe98KDcy2JG951jnjzYfNRHKXCtqML5SooxLYx23Vpf0Ad1vfM5AaF8fn0fZ6N35ojIeJ+HIbFeA9h5VBp1ZEJs+HTW6cuJALT\/6Qy3fCibd5rMpBYdQdzOcQGww2sq8bTlMNNe+IZb4uZXlipgndHhJIhUduF9lHJc7B2YZPUXgG4VnCSgYr9M1xK634hUQ+S0aoI5f6lKX5O89fX5ew\/JSGFwmI2x6+GgAkYaI8GRB7VueNlaNhLf0nYHy5aF6jEJ2IhAdvXNj4wnU87RCrXABsaPVfgtai5HhoALLVRcIvnq8NpfwOEG8E2EJ0dhuTP8toUblfbz3RzQ\/xTOoRiu8JY0cUqDY45S0PEWP1x8Ncj2Ho6ht77Vu3gvvhsuxOqWPOTRva1AhDPkZybZjy77jzLEGJ9UFZVJ2Kwfq8VDWGsOnLG9cwUgEQ9r0ktLFn7OSAWZbGwcW3Z9gnp2jmUL5mI+rT22WluEt6H9cOWWl1SSj4rVUjeIBCQSYaFzu9Yk5lPfH5UlbW0gX1xrqM4kNELPnDIgBQTCxWjN0R3FLym94n8arHTaLSfb5BemS1hkQbYM5CrSSnHtZVkEGbJGrOu68gpzEePIH9CmtmFzbZj0AjpgiD0F79lU25mfkGPwFOwJuMxXhlRb0ZDE5x4DSTu\/gY8JgzpaX1Oy+P0q7PY9rGvI4vLjkJJuXXOtxHF0zu83uzYyDses+ZDVlkfJVSvjjUP5ci31X89WgOBNJ5oAaVHoC\/3VKRJ1BgYMILwyM6lVPGS+QOkYi0lWdchm9NA1UHhn6Cp1CqvMdIWdb7isudqxU+Oz08QhaVfo90Hc5RylLAyxoysSUi17no6StYZuCs9JNL4xrcI8Phrf5ybLaFYoF0dJRsQYJirAs1u2WJMauzRvMlBIiGJ1WQ5jVLgkZIXj0utzQISxD8zvcQ8o8d5W5ohQsKPesXsJPSre9QSxQ4\/nWziPweYwgDb+YXF6RqEqZL7Av8pH3wwpfrGIf8ap5F7+QtTCxsGejwsaOtNX3u9CNVHnZSCITNLd9CQi16ekY5KttmqYC6\/+NgsQg6o+NlXLXfwCy58jhDzWUs+wIG5a4m6n79ANiNGQ1yXSfZEfjb+ggOVZ0yhm03jBlCg\/5o1EyuUAV8cMSdIAI0TSqQ+o6D06vqmRkeqr1UBXxIqIs7k2FOoF0EBuSNrZ7uWmT7X6etuxZeClM2PkvtDTuc1DZO0C8nJy8de9lvui1v7ssTI3JATL3D1B4KDkqb2dLv9iZe7CYz+ne8vzutsTWUDnasMA6j7n10Z9iUgNZCZq2lM89ZIX22KHngVeKDyo8natVgANpesD8qwjZZfGbU15zj\/6dEUY9GOwz3McqoNfmFKasf2733pe1rCNOXy7t+BLzAbI2P\/hBfTSpODL1dAxZ2p9V\/nURZXXz\/DQ3zLEcwh8fD7sVIZs3zJFUEJb5VjKR96fwGScH1vQ6WWaktYQn08R59ZqUitFZp22O1W4Vtddh1t15i6fz8w5TbqYXpcxPoeBKZESFtO4cp5Wy9v1IXJxAsoSK091GdnPZm7mSLxrlREPXz90xmzuuuE7n88\/HYEpCoVLo9su\/+Q4WMrAjm2WWgWk7Hkqf+J6\/2ReuofCYgpYrIOA0ztFT0v6X9jRmvCt8KQU+Rm8Da3hNppAsT+1kY2VWvIXvJYiMucaovuXCZdlf6\/PAd6ysoHldmtIBrUR78dtlVWgdIUGtf7srV5cXqZIJ9dyYNT\/KplFSOZUmhrJNd0mElKVw+TuKNxGFmm4+YTzjY\/wjrtIHWuv5YpyKbU5qk0kNxGNKfzwM1ghGrIbyxbhOfIU5iJ2ChBv5DBUAjg0BK+I5ZV\/JJthEWpSpolKhxm9qqBnAfD8zqJwrK+dculbFWn8zbki3ZxprdQ5nkB9mXuyJHf6atNdNWqHnPTf3AiSIW1t6CLfKTCMctXIcVZlX\/6CulOPtbr7HSNxr+C7uBePGULtu2mwe4O6BztpjLJuEeQqS41PGITFBxGa0S+m1E+sFsZCXb9M9a7ayRhvWcVNt\/zMlug7n8mru2ZlK+NC0SAl8mIWWlmU3KQm94qo\/yDJ0tqb6hEQwsiDy7Prx2E5ziuSuJkkGmHj6JujagwJj3mCre6ckSYsmHpmhntBqQ6XVuEJ4cISJiJUGbz4WfRAQs5PVhius1SItuwPxXrOLXrkO4u7zTUW8SPanR7lRFkhgHChxRKpOTywc+cEkl\/YU5Kpj\/lFkvovJU7zfzZOHWQvMGdevximnCh1LEtLth7n8XlBVIXIHISM9HCkJZHGDDhLIw9vNlFgils1K+WerjfhdOnkjqmusJoQR0lwHh6x4nd5Lh8ii65EC3r0V2dr9IEwITZC5w2rqsvNMfFjULSclhBmHMLXtCj\/zqhNlVW1tZNb\/VAxsaijCeeiGtGKtMR\/aqe5QJzKGGIsTC4DN+65DPQ8TBxEOCGvVNg0Py3JTwwhwYqSENyMf0AJKHCIjfALum6EjBJpykYzCenrLzptJB26yY9zItAZnVCeLBRqLLSX7dzAmM2EgLUdA5uqgRaia6khFJrL2X1pZBinHJUygrNc\/PcGOELuPqADvxajiINHf+91PXGBj7y2SUWpicYpPUmayHl0FpvGJYSYP2vPJQiY\/gN2pUECF2QX+rTwz+AM\/vLg1ABfZeVPGxER5R7j05wJkygXm1FV6XS+vgXK3tevqQosF6n5SwHgoccQCSolXhDwdOTyFfZ1uX01ylBoeED0c\/a3eb9y\/281su3rFgLtsw7C7NVIMFmwbkoCJ2niLhJmFmhSVTOBPdNNv\/Gi95oMc32Gq+8Yqfja80+P+0tnyjDQA3L4BCIa08rb+3O+EVnxYFWcN\/GJKtMisH6lqrQ4PCpdNG558984KeV+6ylVaSD8O3i\/2tYetahhsxGfOKTO0CfakeANe5grvJwbDriZYkCyzcc02v2yhkFCiggCnmN8qzaDFJmsBHeKwOIHIc0fcSUQ5SztXwxKX3+FcOh5\/eDy4tyxLtCfUbvW57rMtm+jTRyUzi9sB848Ox5Pa+1Egal7QYx3tVRcqBX2BF5T2\/wXAZYo+d6g7uG36o1NHg\/UA0\/3mDiAAC9TivvOjsNyY9c36sbqV2FQ2oNcOxvWnxC1CwnPZd+1yaIn2SMSVGYzJxkzfZjiuobKJ2y+Jc0SULhMY82ydjjjl7JyytMP9iz\/VMjVgMtYUX1bLZJlRd8pWSeB3FgInqsBDXaEMaIJ437wWC6YXehL1CVgEXkTaNZwfJlVD287Y9MB9bRX39c8g4OZYDy+N7Y5rabdbWLpFjgZKnpx7AU8zuRwQPcda2j2crZffbhvqpBvb8Ny8XPYa2dVBoOLTU3EHQqNMaXFgLgr27cJ6wQGDy0sfjVzvl8rbvZnkokhZqeeWks\/jaxBn5IwsQKQaFuXPS5sdKJ7090blG4ns5qFEG842T7NRLWUPMIxFrkmdcpgJJgfhqe55MBi9J6DMswSgwQSXHXsLqicF8VdbIlLrnFvIgTCY+CMvn2gU1Xj4FQcezqSH2sjf40+uRY0p9wsA7lLL5AMIbnn2GfgqhBZZS77yCj\/sYACS6XjLUJ2tjSbEU2RF+Et+ooP+cqAcV1ofkj1\/cvXLMdDL4hxAMqMyPeI93\/da1RLpX11ewBoy83Nqkr+PJuTTV1Hgc0WbLPhbMhgQbhjCZQ07tyRV1H2wCi5GB8quxXqvHFHAzcQt3oOsfu4+1gU+3wldd8E8VQCYDn7DnR78ECLiqMsWl6Y8iaxckoBvQ3\/ecPEul6OJoEpSve5Yf4OcdiTH8d\/bD+TQ1DIt3yTm8rrlRJ5Vg5N6w3GIU7jP\/8tdXEGpoiR2x8fpWP++ZMDwfpUMPFM2stpFCAbCo\/Y1Pqc88O05keYw299F9Kf47zEbIqNu0iMudNIr8ex38Y7ofCqo8DAf2zK4D7x447pMDzmlvU4c7+FK9I18vKyzzY5vPYj8P1vFHEjKzxUYTn1FpfdzzF5UWilK5NhjQ7SyEt9hZ55k+Kt0cQpd8rIvRpXhb3xhs2owIDOwKt3k\/5GTUzWM93O5UDg0iUlr0Qpf1Tk8yDi012IL55FCKHF91Ij16VSQ5F5vjNvWHbkjCPhoO+piLw\/ro84Y4vTsBUam0nbD08D3gcq+p\/AUdEsuGrpB7VESdUwh4UDhtCCiDlI\/enlNyQch27QtlTZS+f3T04CI0IG2SbIjJ1prZngwmgJcm4X0YRwClluu9eNyTXfalN3k0xohcONwai5kroDZ5C4U7oj6tO4Fo+fhno5I0HOtCCzyNGanz35wSL5p7R1i2sWIntwDAEZ3Al4c2yLyAjUjKh8Wp3Jkyr+wan0yyK5Iv4Rmi5PtfYefDQ83rKTETnV7CrNgHFpSmbO8V64tv28J5G5xUzu2dYQXfXDDNPi8trmK1BK7HjrKn3fUY29w5tzqKDKDIXFuk+LRBI3Lj5WJJjvGX8jPXbYdY3xk9bCcA1syY1fhWyvJQccrQk+ejBCqeWHXqgMh+X\/IkVCIWu5QN2JPWTOQ0Nnykf9MpOav3\/44uEu\/QCmxVOxUzVbQU+4GvSpDM53QMBLxqn2IKe7iTOGa3R6uH2IA8PxMJCRWCfFsUtO2AarMqnaHOLH5AP1insk8a5AqS5\/SJsGGPx\/42o6YLQLvCyo+uKE8pIiX4RUV03yBwVxmmwZks1HytlTX54cQRRYAR6jI8Vj3blcd+MPVZoEJrY8sr0Zx0FDxVUqnijmGK4mt\/FyHbnv1LJuDmR3a\/g\/O8P6YS+gI1Otz3K7pE1tFm+qQ9x7KCvEFUKU0TK7nIh09e5JS89p0IJmtlc4XxWT86T4YgJR3+JFbd6h9X4N3Rqd3H1iYQ8qoB4\/AV4xE+sI9\/68PxOV4HV2PEV9TtvDTK3xiAVhDMEQUqNEHYq0JIDxAbJDXSQwVkYA26dbBbMlUJC4c\/l6bY1pnmsKvTkM6qpPF39sJMvWLe+6F5i5TNiOKDMtLpmOfj+2djuDIcgn9vznVtcRw2L2OQ1ynG2MCDtXRGczc\/X0wRCbjd1TUW+UyFj2\/t9bLa5fqPpXlLPge88YrIx3ccRENKduP4VPa7B79GHViKZDbIq6f\/rtmizqqFuQfAMcWGfUc9GeKk4ZfWof4YLI3sWxnJJeMFsZksR4YtqllIA98ovszk5GSrdPi3NSl8XXHwjGyhCpcSPTbzFg6FNRg7t\/F+fUNl8CLpYz4ffXhaxbCKJD1PDiw2dOx75sa0uFERR2IrTofWaz8mOLtTXSDlBJDy3L5RUofHMohn5QClhJoGhrTnnmPBoHizusLtOcrOnHWs2gu5VnBQqU47EO3lneQNxNtqm6VL1vUnJatgCcU7jToWtr8q2tRsw\/PGfiIo9Va3pjK\/yCr1\/WLVLR\/+gFgRVbVzt9msw2FFvlCtIHkGVL+Jxc5ieBKDA\/PrFZDvd5n9iv1zdn\/Eg0WM3P4Mo2xNj9YmSYiEc1KcI1FPyriMm2o51RTGkf3EUSEiCeUd0H+VqGMPn04R5Aa\/h6qOs+g+3rKb7u06vkqcSpWYb9I4rPwKJanakE0kuNGUAuQuHMx1lWQwCsJEebSSxpUnaGZyU4odRPnWkQDW8oWFmahPiKj9ryudjLoH89AVSo\/J2zaQGdJIJ76D0MwqFo1nSlKy58w21kxaeeBfSaz90wIc10yc2SKjT\/xHOnPycM85Mj13TMUhG0Zk1uV9FY7I+RpA\/X9B2698huhQGe2p5s1aQPpCwPHBYv0YTl2mXwuAVWOtMJTaWGwNAY6YXCAoJwDAFpQBplT1NIehmlfMNEzC9nbRHVy+1sdPxj5hzv+J\/YYa6KyaLUHcYeYBGol7VcfCLrDlInijCmXIKb6JxRgBQD1EW+pMOys+\/OgvQi9VgwhF+5oExB9PqEHq1+ow3ZttbwyFFzgPzz6tORhFoq8\/X6Xf+9LQCApKYxyc9sInICoN4VL8MRpyXi1CLluLXDAEsgI9qGbV3AFCTh36puJinoqFlya1TXLyp0LUU7fpPNdH9TacP4yTzI73s5zpLWAYkAGgZlu8arm+agJG9AGKDZsLGHjRuN05SZrUN3G765CeI0XOA71sK4q4u8pKJz2vyzHypuZUwQpzjere+xU3aZFKj\/jVCF\/P10PgJReXAl2D+Uiwt8IHbOFedwDzXq85roRxv0IJrbRIrutlwHIOwkzBNZRFBmwhTIF0v1za9IqfgrfGo\/+gBHEQkYM2KHJUePAZp2EL472Z6l1YmPowEdM9TRacPaCg7Zqqnq93vFF2T3XkI2GVtFwAUaAIp0nhgpG7uWYb9PCujtYjxoxhy+JVk4KpO3WX0If1h3S1dcEu\/dR8Y440knkQKoZ9yS\/HzUk1y+TXNzDd2fe+j2WXRqi3389JK3w7KovzIuzuQq695ADqw05H1xaWR2\/clC7HLdDxBCxEEQSbY7w0qzQhTcdWKg99Q2UEh834FIBGZZXJRirRJBvFvH5K6+ADVebQhjUcfAxH6N0KgNAGujpe0iD2MnlmVBlmB\/HNqVwmIWO6mAR+IB0Q1iUmvSOawnUFlnh3nfwXD4oyuqQ9IjvXxSte6Y2A\/NgK\/rNywCzUzs1WL1Yt9sgllT+lxRohuJEqMCFAtOz6jZpxwF2DS5zqWyFWGfV3zF8rfg0VofMWxNhanq690ripPyydnS\/ycd4OscdYxf\/7hbsreqOBNtsLkCL1Ty+gQBl3VWXA6IxOtFhpekJepG5Ttu2txyj7LzUg1r3MEbFy9LCnWAaYDD0gbLmKQ7i7MiPedvhuf6\/ljuKKvrdz\/GSmxWziBTRWW9y0FeMitsSUk8CamDIrU\/ny2U0ndFjja8dI8rdThO3nsN49QlrCfBmicbQ68MXUnNlBjXM\/\/65HnFlaZ\/hpNLLEuN1lQJMHah9XuwHgdWOrM1c9cRlU9OIFSMOi4GlCPFIGcCOqc3IhgjMvLN6VA3GtrYJHeg04\/xwyhUx95VdVBSVe9kmTS2xg8m3cd04f\/MlMN1\/o\/69oFYRov2S1xGyvcB0oQ2z9tC5iq551PmZ8vcPFXn\/Kz1JjqsFGgrnXDfENHFqe2a1TlTW0bQkY3H9BcfayR6P77FfoH5JWstLayUBV2zqMIcDk0blc+r3lsJP5lmNUv7UWPdfnDzadKRKgulAzT3aCdl99oC8CATcYUVJWhy4XXDysvuu\/0GVV2DDxHbe83bOv8nheXjk\/SPWT6zAjYf0R8W+EQticHpE8wx0lly8Y3g9KovstA0ofNPaCVnA\/Lwz7loF3+I\/18yAVqPIsifVv7yl4pBoswMKcUvT2iPp+zvLrPC9\/8tuSwZyj7CGsxltDLimtmC8PMlIeISmm7OGAtQd2mqyprkZcPp+vPNyPvsiQsOrDtMViOzr94O2OFrwiMiPW3OQp4wq+\/f4+dw2nVqrtPyHtnViBASDNzwa44czkWzeD6izGW4Ryf66jNjKskvuB4PlmXYIb3XnhrqELm2B6sJDem6ca3GohB+ClVHQ4o\/UAzbDctJoQwGEanF2jkL8La9mNQ1WuHYi610TZPJHXYwpEVhSy6U2Pi5jvWgx1kg9wlVYDTGQTnDdLsXnwS0OehISiIc+in9BSRVWncGvJU0b\/XmNiRg7jizuCUgiA7iYqhmbhzbBYI0LBTvx7mOHJ9hTEG52QFV3LYDzdv\/Nt+OQtZEPMYa9a+CWchgzhYmZBvGj3k1flvXKxlvBBldLZKFMBXF1+di7TQxhW\/GoTJWKi983f0g2jhll+74OWxfgjJS4OVltnH1v\/AHNet9FCmNJ21OeP9+faidwpSQqdVytxoxSk+ZcC9Euj+U18e1p5JSTebwNgpEQwKadm2uMUXSNUbqYBOG0cTunFGhRmljwUzTwGUbl1N+CvMyUTxU1LAiXPliOx1fhzxYWKqvy63I3klvs8mgmytkn9OINQlqZq6pzM1LgbGcvprQRFw\/tAo3nuiW027Z0UPR0Id2VNcHKvmx3aGhcd28cu+dr4SwDHjjU\/vrGetnmZuC1a\/EGLXNOxYi7sdUQgx3MKwzFDqLKnjxVk8u8Oq4+nE8X6eX7X+HnI6rep8i8fyxoItJjSmcaq7JpyCKlbf2CoqehZAlEegUKwe671UekkQCIWVEv8yeE8ojUMdFsHotYDQNnY0PVGO\/GrDE2zrHUh9h7prfQRdxKS0cLBY5zAoBzA7jBYS\/+GZpT7Zg8mgA0HFSKGtmg99MmheAd+2IpMOmvYqPbVG39yD1HtI1X1BTQt8gLmtp2yxnrx\/Ag61kkUtY1u2IREJ4LQSt1ecrQD6WC1KH05cdNLCDAKmkyncWZ140ulbLOkVhw9mauVBvGQWna97ZZQOGMkNAoaQ5Xfse9W28ASj8AOY6LwTw4WpvHfTfjwiNKX+lmLVcsO5Y0Vs3C07YmYAQzDS\/ZFLG4IH7DlC6BWKjH5HQJ84GaJ15ZXW6JTBB\/hk9B3EO5q2l3HxhAvB1hxrrEXOLHUPAuHpHz\/syWdEypACKHDJqTD61k0SMpRRoMRw+kdtpwb3yUkws0QBYEyN+uJSSHtyA\/7AQwVoMTr20Ri62qy3X9vDrRnArz0\/\/CRkAPiNu\/sIP2HBSQf7OV8jpXjOe4Wm5+4z3J8lyJgKwUP7yvw08NuQnjJ9CIHbVRSjXydrWv3NXYU0NqFxMGMNKEOV52WozdppQzEYHDdOTQNc7qnaYcKNy+oGW+9DdRAJSFC\/2q4xECoscbpgXLVp53qhT87v2L2ewuXs+I53jbG5LPSc9dwwMX2dilLYjYCJ1SiKTnlgFVcaoTsP9+1UhVj\/mVYsDucQg73aZ+yjA8PiY74roTKXgVnEi5mgs1aoqigOTRu3pseOLYMrJ9CA5bgFTZCQu+cOvyEqgtCcaeYUcj\/DOCbDYccRDESxbrFC9vMGLfSqs4BiPiHLE7Wh3giAAHbymiSs7T\/ZtFwvnMa9Bypyb+yvgyfVxHvK9iyYIsdEgy2JIc3jxwmO+FLJtm5469rpU9n5jgYpqIYEC\/Pi5ZXtqtjvq1Vmkh\/i8TB4OPZSCecEEKZ7xO2VIQgK4bvzUDJ8zSFFVn3p8b\/5AduQawMg29gave\/VANOitB\/ROvtYU4Aq9FlEwGD\/ypAC1sw3CUFddNm0wNoLfGrimCIHy5pqbuQ+EZHMK7j7N\/cM8luG\/IJzVqNcNyfyGRxBHlKUMWqc7zlKaeu2dV\/TJGWoJaf03NsAYD5R1tIBgKyh8ua4awz9jFBjJ2TPXPYVhAPTtoxQsHAKxsLwcsvyEfuLQWII1PV2tPF3kIbFM7wWc2w8xqlAHTI8t+4ULmX4eqLMZfEtujTNUmRgyN4JcMmh7BTQE0pQusgw7g4SvoK0C02LkDyO8w\/q8TlKx0jVtTqxA1EC5DvKvfZb0Zy7Mo6HEv1AnXpuVoZemVqeKeDzCiHSvf4PqSqkRoSDb5T8tIA5sp2YCKCwv5gbNNVjR4+Sc8sLVoHfgqNEox9CwoO4vwGDRzTkfBcCveaKEJT8UtlCbHF85r9KX24goCzJ9ZNtPOjrG1dOYsF5JLFTH15DM77R0V4e6nPLUierKuVbVSlz6Q==","iv":"6f9deeab9751f25c950a38fe3dcb16e2","s":"54603df64e8336a1"}
Share your thoughts. Click here