Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
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","iv":"33ccbcbba630f2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