Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
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","iv":"3a5170b124f7004904a00e4a64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