Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
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","iv":"01218c02325d6f00aa01e3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