Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
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","iv":"257714bdf6269d57ccbeb4f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