Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
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","iv":"5dcb0b9c33d207e8f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