Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"cc4fc266f995950ead92ea816d902df6","s":"6c811d710ca1405c"}