Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"15b21eb883c53e17340e547bf8cdcd4f","s":"e254737097b5373e"}