Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"908a6b9895074eb9d4e726021dc3312f","s":"892755ed934f07e2"}