Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"9a732379883b0e7bee28f107fda908cc","s":"43b72c6ff84544db"}