Q&A
December 23, 2011
By Kayla Hutzler
SMS messaging offers a way for luxury marketers to directly reach consumers and contact them immediately with unique and tailored messages that stand out in today's over-branded society.
{"ct":"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","iv":"16b51551e9268c7bcd36b1a1fdcf6d47","s":"083e4be151d7c2d7"}
Share your thoughts. Click here