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Multichannel

Smythson highlights craftsmanship, art in multichannel handbag launch

February 19, 2014

 

By Sarah Jones

British leather goods maker Smythson is promoting its new 1887 handbag through a multichannel campaign that focuses on the inspiration and craftsmanship behind the design.

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  1. Air France stitches product story into fashion-forward campaign visuals
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  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
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  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
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  9. St. John Knits promotes Mandy West to CEO
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