Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"e4294e9a9aa73e4962ef69261df57adb","s":"c61115c0d894c82a"}
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