Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"65590d9d72b5e774b3279f8a23502015","s":"4f653b793cb450b0"}
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