Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
{"ct":"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","iv":"1b10b04b165b06f0452c15a76755d67f","s":"095f05fc140120c6"}
Share your thoughts. Click here