Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"9cea505b90942e87f72a7f34a9518978","s":"c6b6792769a8e671"}
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