Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"ab7b996f62667b336be41df53c0ab544","s":"945739cd24d71b9c"}
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