Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"18a479fb81ef100fb48e3bee209a7386","s":"69d0d61241946f78"}
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