Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
{"ct":"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","iv":"23efca84caa71824ffc016ac16bcc986","s":"37b116603a15ee81"}
Share your thoughts. Click here