Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"af096631ebfc35768d2f8851f1c22ed4","s":"17e4ccb8a36f6679"}
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