Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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uzqcXbxTj8VuqilN6f8wmsKnwVGC1lgKCPyXYjnmVQnUJOb1qIet4jwT4ZZZDJ779pp6JKCvfporuzReqhjowzPNfqYcBa2iv5aWVm7oAXw8IRqEM9fPvpIZ+97NJ6dWj4aIhAIhls\/q1kNN0eFFwOVt66+GjOQ\/rfCzdi5xCZCPQaLo+VIB\/PzgY5tXUwW\/G08ghpc\/D6AH2nQAqvTw+ysLZLjVaMqA2UFSsaQza5DzGmZ02UFT2PfC5sJmgznCWJnLgmNlAUKAbsJQieEPJcbqruFQnGixuEYtF\/8gI87DOXX06wksjuuBSpHIumEVwRYP5SVkkxiAwkmd8RZC2O5NXX1JQq01bq33B0JbGR3gsQSNOrLfd7yzZjJG98sJc1sm4sRO1Y850oYVrWf9LgMm\/oJxXzUtEsZPRSS46YhYFfWdpfVjmM3Vn6DtYhIQbjFwZhFm10cO2zhByfe3Pb3T3Rc8kwQIrr0ylOB88y8tCowiLMB8DEkz410B389IkJEUhZhgDhosJMxwpkmTTUxvauQ\/FQuQSdj3M3PND543AvhkR4OjbvSpB9iHamt09BYOYhFywfedjCovhiJu\/fmqWkdhc\/mWO9R0DqA9DGTUBjRyW9+nNx7DPJ6r+5gjRLpLlRSi+OV6IHWotJNyEycjG3KgTq58g\/3YGfQ5GD6ukQGnfHV1hMbpGFlWElGPrnE5X118YzzT29Ef8AUjMrgZBdCrE7iEcYBagxYNycfmpU766arf0Wl87EzWMfAR6dcOHw8SuXFhIMWCZV8hylGVH5AfPUJnIYqL3vU17Wg50c88kOTEnCrPTOCqjYFHCMfEtBi8cjLYwGL6lfXPXdarCPXSvLGNJHaV\/OMx3XjyajcKH\/AjPw\/Wz9H4KyLb8t2hyUivpHbbBxKLsINpCUSGylhr0+nTlPcCQqt7bXS3kSgtnsBaRgvceRk8d8IEUgiDnMOC8P2A2kRvoyPEOA1ZcOwwl8UDIvPmja62rfvl0CrlvrzzHoTyGLNmXeiUq6crX2h9gxxVIRDRlKcioe25ZLkZk\/cMX8dUBz8dSqKhODm9kx+2hobDBOniukMsYACOEvFHQ0V3LB990kHqBS+5JLk3lvxoenEsaXyd56aF3kGSCDdaN2qTe+9JuwbS\/3IztYDQPQdSbasva76p+22b6DvNHQrh5fscBX7U4niyzaKvzivDGbd00\/j\/HMesF3FBCau4Z64oTVybGh1gitvp7Qu7XommGQ6t9Sb4EvwNiboTI2gdFTZT8oqvHfkwJtmBvJiYsMmjrqOR1wsCwlYJg18S25SK+BKQdoYSexT48L7t8yzUH0Yt8QidECunUrba5Gw0Zmw6P5tvnudkEYQUdMKcxZMNZABJI1lokBse8kfvnek83oAXrRTz9mBGBflDcQV+cAJTnLQDHZ4oj895VEwjDgYC1PG2UAa2HR1mB8oE7e5sZz1W7oelP\/qqhocQtw5qfSK0IUksZLs227WWlEezzekXVkas+\/Jqtnv1HKR52xCJB3jQcIi4HudJMo159DGISXA0LK66+81DroUmJ1Ero+2UaUVoGfuZ7zDTgjIMm\/wJPYx2LpZ\/M1aoMejtQ0IGCSAkDXEBmjNhi9oSvMBMbTpP511NIOSl3fLCOS2ZDQBGAuu\/QEjzbwyg9FVia6JNjxLNjI6ydeqtaCBqnn7T5Njq\/wOtbYggktfZi+16u0yhNRUUNQfhJApr4jLlpUNbqfIr9Bt4u4yNFbH6Th8fkx6giUpOJw8xh3\/AFMMSIa4JOEgLXEZ7KE06fHbUvLmQ87h9az3VX0RyolKGQGVt9GmbZ+cjOy2oey3RuVic+VdAVWOlH2GV6\/8FXTeFtvAAu8QMAft4VZXhu5dfiQuxaoV\/VVQRygYhWnMzlURk6WX6TfVG849clRpz0L02zQOAeVpcIhjejn10RqDdvlkV+O6wteJubn\/MfZJCUdkFkc3m1QpEwaKvZbYnv8hCtc32IM2NZP8lvT4Oze8y06ILI8R84xaJKba0gFnQvOu13XADFBONEWYRSm\/yYxA+E3OTxKjz7XQY+CVnDVFaHyYvENXU+iRHbvKtWNIszxb6BHXbyak34kkgfUeCLmt\/L6KIPKBpDuLtk3156IwOoeclQY\/\/vMoqq6TPH0VeevDrhw+SjfgcFtoUgXXbbMKHYMiYbVxBzFzicS0JrxKTJr0jM6Lj7DQ6X5J8GoYXHjRRovc+gH1NxQsVgWPcHRTj4X6RMZSxvnmtWVg7YutnzMrttdXP55ZDLz9\/7WIJh2TStZ38y5w1mtsj32PZSVC+j8hExwI0DvipawI5zXI0FejDtBPsqIJxGBB2Er9gr4CHTa49IWwMduCP2HWwDutuQtNxvmTBU0kw2UeE+dkseeRZcA2PnQp42O0sch8TqhP8GkCSTNLHX+ncekhzkS6BJzyFBK02g4azt8rOLpLKvGsS7wd7Ij5L6eOEwlemVp3HkaA\/DdZyxz2YHtnO1Xqz+T86FDtEjLTjz+kBiZSU19+n5pcs9lhg4cJDUCjv5lIVZxR1nm9PvkzMFcEfSBcctyAJxqzSQSmqQGWD0\/Zkcrs\/FozLEVhO0LSUQkha2d1OpOVk+jMmjRmifEjoYZ37+WpkgLHKy4r6BHcJP\/kB+oGWGBVqB7oI7zAuYHseisXa54+Npa2VnBlAT9KnMM\/rOl+qGxyC\/MwEwLDG2j+pobmsuG0DlnUC7DuTm2HOXgdu64vA9FAVf2RBb0p\/TDr15NPyB1v\/wgDabSz+bL65WO14K\/sFd16wxaTueV833ZMysixyiTLnCtRA03PFYSUXwoPo5RJA9EZNHzTzlHaBhDEF+cIKaH0KCT4ha6hG+S7ow7ut6vKL\/m34SmzHgXBt3KyUyM15xT5W3ZQP9+T3y3mJsvgG\/mqGBDu10sow+EM86Ag1gIWo0b3XpOuhKuZISvKw2qLYDKnVEjHIZBtt2cCf\/73y1o9pb6BDMQJeIeQ4oSocl\/G3e4UgEoxkRRB3NtUzh2+2i5tBLHFqg\/3vQa5FtoMjsISLf68CnvZoIZdlt7x\/ZDioa5mh4xT+8HetX\/PDUiYgnNqLRF9DVTCD+wta+amxP5uSSKitHJ33sBcUDuF7vbJnwl7HCCzZHO4C9gPbDK8NEY8bzmeIvo7RarGjAWnSlH3tjIsHVHPOCr2aP3aUtLM2vR7VEa8h\/HPP\/WD6jeaMeKkXceREjg1BQtJYnYms61YxpW3hRAfIikAYfaUV9EieQHwOaIX4ag46t6khm\/I\/lKRJCi\/DfukQbBPjZ31aqSdFMg\/lKgaE8r+A0CyM7nSbieryH2zjATjS2z05f+sTRNFbZAtFZNKv8vqjx3hGGPpSPcVc+sjrh6dORCI+e2B04KuvUY2Uih34nRDvlPYpzZXm8Rk99itMXw3DjbfcccvZtLBYYMKYDEN\/oEZZuu99TE4j80Al96ixKRELdHi9igMnUPi7I+dWGeTOtR0GDlhXa9fvSvge2NKOSV6O4Qlt4qNfP8AQP4c\/fpfUrQE4jOBcqfbHqwZVgbb0OOiAciiGvcVi4h5gvPnRrNg\/IeRn9b8vcwo7drhuxoaQljS80ZEIBQ2vsTUC3uWTyLXsvNK2fvbOnWT2DvBo24043k53D3svHr3olmXvuGDfdUWveXgUxd\/+rG2LyvN7Eo49gWbMBs4xy1WHlz\/eRJiGjBWhG5bzHsoAGeY6QE+amJJevCBEw9JFutIk9CuE\/0KcZvmnTi\/tMs2QnV5xrskt+O7DlvvNm9oUFWWVfO0H7BU\/+aeXonC5AKFggNQH6k+IuIr2O6IU2iR2tJeGkriFra2zB27fboVau9tLBLGvfrO9sMUjvJBj6ipCzSgogYDUC1+sROAuNiyOhQMIG9whxY0AgN34aGr+4tqa8k9bjV5wgRSN7GDno6RHyeFaA0qncHKt36jIt\/Eh+SU5\/vG3Z6oKIMP3c6QVek6no6s962hUxxGZguMqxZBtYopTntkRQBPdhV1Z7HuraZIbRfrbOI8IPbkyZVTDirlS7D0kFIrGWMRIRz63TQn9yJGttf30kbQQbfrQoMKgjnlHaaa\/6Xar81QbZmLclFqbn\/A6EuzwkpqRYWKpAzIi1Zbxw5pv3ZkBL6qzOYkgl6+kCptMMN3rL6SdJzWEG14LENRHPNzCCHPdwu6vEjjUhXfjSgrpfF4JPPyv1BhXGjD\/xzhN4y7u4sqKgUOVyhhb\/2kbg1OriLItKJfEloPoA7BAlobf7Iwv1Hs9tFqprc0W4+uhavZhD9+EioB4Enjbq9+5h6yZ6d2X7SdNABLJCWN49TSk+CcZaVCKdiIa7pJB9NEYgMl1OD9LcQESp0DNPy8XV\/iiua6suqRECnYrMu29pWMzVQ==","iv":"e80b11585067492569e6f17d4ee6a6cb","s":"d9ffbff2c58d9f8c"}
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