Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
{"ct":"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","iv":"f8f513bbc29f04e6163392281a807500","s":"86afff5cad0a1302"}
Share your thoughts. Click here