Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
{"ct":"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","iv":"a5a5019fadd5f243d39418eb73a8b376","s":"c38978477b113c3a"}
Share your thoughts. Click here