Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
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","iv":"2859b251f1e556ec0effad11dd4f6939","s":"d74a9ae92797b620"}
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