Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
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","iv":"394c3d4b5013efa7ad626118c4247f33","s":"90478d94d54d9a54"}
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