Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
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","iv":"731f767064944569e0ccd7a34b460dd0","s":"4f92fa756f7869c9"}
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