Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
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","iv":"65efa798c6bbf2e863e048c92ef185c5","s":"c26775fc0c407536"}
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