Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
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8iPNTjwwwDSy8CFE6uxLQ\/5j8f+YG2oKqXQ9enTBH3DBL+Fc+bHbDU\/8pANe9mYp+9fcVVnBDP1lPeYL310Ov71QbeGcOivWMPJM3qy+RchIp9ZA+W3vXUUx6fz+9mjACitxkawZmGas6HStinF1Axo8fvT6I26N4Gehs3VmUkfGWjczxAiEzgPpE7Sqi9m3623k8HstK33Fx2akgzrctKlT+VQV\/Hqwhu9s9qaZyqpNQFKKswnc8cZTt\/Lzv0rTW+\/vPELuHkXmTPMQYxOg74dgGJGnvd3RUSOj3qO6XoOW7CSEnRB6tg231izkACSJw87htDg0lr6n4LACvyquvc2paP900spmIZkWuqpeThhvf1Nj+fCwndRLTmS4lLPGnFw5U8OYC95rCnEARd46KuT++0GksnsOUQR4fVMgsS58wAtHUogUzdxFKm2g5vWn\/t\/m3D+lyv5ANmqf1iKTPT8cjVjIkOWmyuyKsJX9fl0lW0eh0RvEAb5yf757GBKJNAp8J1+\/MIITHEWU1uW66W9DUpKVgzpWP2kPy9sj+e6urhjC8aU2LLuemfg+CFmGddVemN1QcrnAjl11C\/J7MkzmHD7+R5lEToUp4qasRpLZWAy8E8vO++2ntoYG\/bt+Y\/FA+uh4HFleHCBI\/1H31ELPBZ+iCHuyW23YWhLXKeZ6AOTE1Zmc3nN26SggpeBaJXVYgNd7EpjphfIrpXL9j0Rn7I9aDcBHbPAUaip0DkWIsdZQPiu1OQZglX5UCwlmpKL3ArwH0ZsOfwZNsOrXKo2ziqNV9pgxrhtMaRvPXgQOFM43nBTIek4d3U6XQzvTYeSQbBv7mMLBKOR1xX70CeX+6\/lSGfwDLAeHJ\/5NDsDI3PNL+ZeqV5vJzo20m8U39R8g4lrghPIa6YYhBGr+1QOXmhsC\/vgEFzXO7Yrc8M5Q8SVcvGqmyebdKcaeFu9eoiGfhTRw2szdZeRhuY7xSO3OCyOMQa1KGC7a+J1P+X0LIK\/fSukIWrSKe1AvnQhS7XTe80rD2x+2vv3yX5Cdbq8\/GwXP14GRD3ZbhjtVm8ZzQarZmX5PV\/EGWI5Pcuxsg8hgbtQH8PzYbNZHCxSS4nlMtrFOWeQB\/CLQlHeV67mhkMs5UPj4RI8pgtzkCGEGix\/GyjwmgzIfnwOSwz8dXHeWIgbLirkonOedEuM0birUcssYP0v2yDKbZljEbpEEhxDAhG9iQ\/eg+itSDtN9+HxDZvwLVORUJcO4otGyYV0ZPWOzfJ96mVXS4h95IxsS966vYtJJMOuVa78QleHOFiqfvow02sb1P6DWt+AHk7ETXsSXCkWKP16wADkofwv7fUyv1KQ3MNWGOFm\/rJzCZVltcIeI\/p\/jlbgebOPPO2Ngo1ivOy9iq5em1gmOM\/cloxaU09CSLSm1Y1QZfouU0uYumXNSdeGFnzVilXb76T663YF\/f26cRWU7yvn2ecLCQImbSA7n2eIpyOvPGihfY+wUI9IrhSMWwV3P82iplYcTJm+Nxwo14NpmJikbT3IqkHROvNLgXvo8le3hGEnxPt97Qb5qCuvRsi+J5c9xH5gWn4hlt+IPrsx6zXzt5T2Fbl6MsyC3Y4+lcxaAaRiMCIu6Wp\/XUj4zdTThsjHRhRW6UdlGQDy8hxI\/9roapG4oacLu+Zr623fJVuho7Blys92uBTfGWin7rgpKLKr\/95eFPUQ+5dsxgWmeNeRxOMYhNhfphk0tiQGEUnsk3F\/VBaFlT31+s+WFhy1P4vnGLdExSyX0WaiwogvI0\/xSFsTZWKfXDajofICnBSMEdHH1+70eBCRFS7Kzg4hCcFWGG0fn86TvbihPKktVoJlsnu19Hzvfg55tmGDIaoHBOe3VrRnXyo\/\/+eT8symDgtV09jzIKcjw3ojf2dBkyGa\/G8FcNOyhyfZDHOivdsDph5vZk\/hhgTjFFXPAtBA\/\/6qLLtk4CU6Fi4ChAoYuA1sb6f+uaxtHTvOx4LZ3bZ6tzm19NJ1CrxXDLzBu5x48ZRNgrK6R+zQr2HJwZTbyWycn+CKB7xuS2Alk4oFRUbUP2cWy92pdSKs9LVocNvP90Mlgd3GAslKCH0+gJTCEo9SG0zMHsIua6TyZBpKLM5OBqQOg4wkFwBdFrsEdge8RqixVgaQLKPVidt1cv07iKOK7O8eVBkuw0IDpDxdYEctmP09Ej+FnJclLtXjhDlucpi5Rl9+E4tnjIOVLa1vI7k4X9XXjlf0HwiM8hQ2W3E4YgCYTloaZ5hPCZmQ88F4DJRpapbr9QLNvgmnGjKYUlGPfPBfwc6Yr4jkWLJIbr3aIDIUkQ4gxnA1djRz00lTOzUkXNbDZEOpA96R7oTIBs+OSvh7OmghbdM+3Wz8+r3VE1izEePE0fPEej\/mpf1wxCZM7NwGBz6L7QSS7Uz+ye28JG1ZKo\/YCSpAorD1i7bZr1Zg9R2ZhSCx5ghkWAiNgw41F1T6HXDFfnIKAJ0XSgtCN5pQUM3IWifCEarh6e3UIYXVwIXxYhimilkqD4F9\/\/zvwthbKmJStoGaelW6ZJQwjYy4ujKAzheO6h5nnHpeHpqjU4r9WuNI6Hd9WT6hywVMoLdj94BV\/KOAXi2Nv0MdirGg8b0OaSllIcmlRvhQtX7cAiiBluLGLiWfS+Vl7hLlp\/Qp\/1Pvk5IWVEHVJ2OtwfJI0r45USaNsVg34VfC7RE2joHyC3T8QLL+ObsHC6oSU9xH4mZh6UMx7ua5nDhVd7eMJxuhB1Pc6moEkY5lUlENjW68qScOHdcVwlYqffFwiAwsN99a1BnUkq6SC\/s9ow4dpoLMCL\/oe7w3fLm\/4YHgoLMa6SQsd0Qa0xulOzgAjgA5Se4dh3bVo3hsddFCKQ0JW1tQjgggkdzHcwSaiM3l5zXr4WeT2BrpkWhiruCR3odDHf1HezlVbLSnuBWPP4Sv2stAMq473D4BW8QwMwcM4SAlAJml5NToTu162iHkc1D9qfsHwuLT8OCDDdpanj7ULvHZUviL1PJybexeb0qXJ32i7GLALaHsdD\/Nv1xiU9LI1lNbr1IhVadvH2XBGJIC1aAUYx+Uk\/GJuG1s9DrJNTHArZp4jY79NCde0z29BuBedanXhmT2pjdO63ex5KpnonZ9FH1Pmsn2ACLBAtH\/k302Q8Z8ovGno4eDitKFLEg6fW7ryE4l7Ygn7NeKyYPhKJiqVmcEMG61d5wxYbu47QUboTJ0UtDA81yk\/H8J5qQPS5b8V6MUyW3dLCI7siKTmbt8Zp\/Y7f5uMLFWXEjWcCD59rXSSKr69J6XWQWnUZXsVCtTjCafFhLgmqdZYmdUqjO+u2eEoTg4IhCa7Jyl2jNeZmoSQU7UrwsO7gPkOK4+fWx\/c8okBmxmjUxNOLoJgBAJJCA0tuBIDP\/uQStF0ljAHa7QyyVDKVKRydhC1fQHtfilL2ctFU2dhkpsHoMTafkK6qtjmwOcCWhCHunXvU8IXiykiT7sam\/PezTB4Qnw4WXpEzwp6+Nz37C8JoSKNhJ7kqppXjoJb7S2TwYDdNpOr\/vGeKxBV2J9VvlBsiWOOC4572vZei5sUz1xcQ9IWMoxZdST8zGXFioW8lEgwkG9GyqESvM5DywtYESko8x1115ySEbpKKGVT4Cmyf57WPDphRCGA4nUfe6W2hEs\/KKb\/LKZih8JucNcXBxOFEGQk63zlfT\/RhLAd1OoxK029yATrYVPg\/aLDAaCeZ8kpfRsTYGfeDwOtg65Y6EMFffcQNKHtb5s+9HYl1hRyZvRaQL808LxhPe2YD+l9G\/rz7F7apt4Kc\/RcdL0OGNObC\/LKFzyAJTukj2mUYEIFdsE2hFB+7fNY0MIJhnhFZ3gXsbEIEldqQ5nVgxM82pJM8iiNBrjQuan4i7NyWlZNgqt4AIwm\/krQ8KS5FWTNTWBSJ7YJR5yY934tz2a7gB6\/blLIUwbZ4hLAGxxkXQJGOI3T6HWW21VJZ0\/SLjqZ1gJHZiWgQmRQAdg0hIpAAEhN2TySU9Dq8jLIHXL4aMJ2KmxQe\/N6P5K6wbJ5LPphEO1ClslTnW72ygXjVf7MVtW3Ijve7sAYOnbGvV+qOQuGUemyBFjz3Jl2pgf611Xsymk74C\/Tk+\/nS+tYLilifjbMP2zmZkY8vO4bI1DqFID\/qOpB7Z8kvgZ52bFCmSI3trh\/JyeimIgTytpi+uYSBrWg0uAponQDo0T8140qZ20WOk2LKIm1lld9QhIYw0sSjdon4ngHk5xf9WsQdRXiafrB4or5seLGR5H69Xgrm2TFf7jrEwlNSiq8EBv7r7W8kZVaLV2p63C4dcHP4LV7cWnl5qdMXKrwJZFoPcqrXow7q7LpTQg1UbvzFzQ+hTW2LbHmv\/wJtXP9AdiN8Rk5a5hoIzFr\/iGXtNH1uDun9ObPPT0dN+KN+IeZ4L1vj7tA47Lqz8Zk0m","iv":"845a4b5c4f4bf06e09314e56c7fb30c3","s":"2a7b36510ff20e3e"}
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