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June 22, 2021
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  3. Louis Vuitton is most valuable, fastest-growing luxury brand
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Internet

Social video can build awareness, advocacy for luxury brands

August 11, 2011

Hugo Boss uses the power of video on its Web site

 

By Kayla Hutzler

Luxury brands that are looking to implement social video into their marketing campaigns need to keep the creative engaging and provide a reason for the content to be shared.

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  1. Where are bricks-and-mortar and online retail headed?
  2. Emboldened by stints at Balmain, Valentino and Saks, Shawn Pean launches luxury menswear label June79
  3. Louis Vuitton is most valuable, fastest-growing luxury brand
  4. Rémy Cointreau reveals sustainable Champagne house with ambitious plans
  5. Day's wrap: LVMH, Ferrari, Salvatore Ferragamo, Bentley and Sotheby’s
  6. LVMH, French president unveil renovated La Samaritaine
  7. Bentley, Fanatec design steering wheel for real, virtual racing
  8. Burberry explores ‘Imaginary Cities’ with Ssense
  9. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  10. Mercedes emphasizes boldness in CLS campaign
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