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Internet

Social video can build awareness, advocacy for luxury brands

August 11, 2011

Hugo Boss uses the power of video on its Web site

 

By Kayla Hutzler

Luxury brands that are looking to implement social video into their marketing campaigns need to keep the creative engaging and provide a reason for the content to be shared.

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  1. Prime Day proves fruitful for both Amazon and competitors
  2. Gucci joins Ellen MacArthur Foundation in circularity strategy
  3. Gucci, Salvatore Ferragamo, Volkswagen and Pernod Ricard
  4. Dior steps up bid for China’s untapped wellness sector
  5. Q2 luxury real estate: Time on market to increase for luxury listings
  6. New York, Hamptons see double-digit super-prime sales growth
  7. Free webinar: 5 trends in the luxury goods industry
  8. Salvatore Ferragamo celebrates travel with capsule collection
  9. Lexus illustrates futuristic feel, expansive capabilities for sales event
  10. Day’s wrap: Gucci, Salvatore Ferragamo, Volkswagen and Pernod Ricard
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