Luxury Daily
World’s leading luxury business publication
March 29, 2020
  1. Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open
  2. Luxury business, while resilient, likely to contract $66B to $77B in 2020
  3. Bulgari joins LVMH peers with manufacturing and donation of hand sanitizers to Italian health authorities
  4. Marketing rules for a recession
  5. Day's wrap: LVMH, Bulgari, Net-A-Porter, Zegna and Bain
  6. Nordstrom sets template for customer communications in wake of COVID-19 outbreak
  7. LVMH expects first-quarter revenue to drop 10-20pc over COVID-19 measures
  8. LVMH creates $400K design prize to cultivate young talent
  9. Beacons will conquer travel marketing in 2015 despite privacy concerns
  10. Financially-confident consumers to spend on travel, auto in 2013: report
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Internet

Social video can build awareness, advocacy for luxury brands

August 11, 2011

Hugo Boss uses the power of video on its Web site

 

By Kayla Hutzler

Luxury brands that are looking to implement social video into their marketing campaigns need to keep the creative engaging and provide a reason for the content to be shared.

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LATEST HEADLINES
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  1. Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open
  2. Luxury business, while resilient, likely to contract $66B to $77B in 2020
  3. Bulgari joins LVMH peers with manufacturing and donation of hand sanitizers to Italian health authorities
  4. Marketing rules for a recession
  5. Day's wrap: LVMH, Bulgari, Net-A-Porter, Zegna and Bain
  6. Nordstrom sets template for customer communications in wake of COVID-19 outbreak
  7. LVMH expects first-quarter revenue to drop 10-20pc over COVID-19 measures
  8. LVMH creates $400K design prize to cultivate young talent
  9. Beacons will conquer travel marketing in 2015 despite privacy concerns
  10. Financially-confident consumers to spend on travel, auto in 2013: report
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