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July 27, 2025
  1. Guerlain exudes timeless femininity in reimagined fragrance campaign
  2. LVMH revenues dip 2pc in Q1
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. Dior selects new global ambassador
  5. Guerlain launches campaign for World Bee Day 2024
  6. K-pop star Karina becomes Prada brand ambassador
  7. Givenchy debuts Matthew Williams-approved ambassador
  8. Chanel reports 4pc revenue drop in 2024
  9. David Yurman funds Louvre sculpture restoration as it makes global foray
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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Luxury Memo special reports

Software and technology – Luxury Memo special report

August 31, 2017

Virtual reality at LVMH's Luxury Lab during Viva Technology in 2016. Image credit: LVMH

 

By Brielle Jaekel

The luxury business has been slow to adopt new digital initiatives, but with technology opening up opportunities for exciting new experiences and affluent behavior constantly shifting, software and technological solutions are now being embraced by brands to create new meaning to high-end.

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  1. Guerlain exudes timeless femininity in reimagined fragrance campaign
  2. LVMH revenues dip 2pc in Q1
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. Dior selects new global ambassador
  5. Guerlain launches campaign for World Bee Day 2024
  6. K-pop star Karina becomes Prada brand ambassador
  7. Givenchy debuts Matthew Williams-approved ambassador
  8. Chanel reports 4pc revenue drop in 2024
  9. David Yurman funds Louvre sculpture restoration as it makes global foray
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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