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Sep. 24, 2021
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  4. Pandemic showed us where we could improve: Hugo Boss COO
  5. Burberry takes its monogram to the great outdoors
  6. Social commerce thrives with AR, personalization
  7. Louis XIII gets a taste of gamification with immersive experience
  8. Heightened interest in skincare will last: Bazaarvoice
  9. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  10. Beauty brands pursue personalization through modern tech
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Luxury Memo special reports

Software and technology – Luxury Memo special report

August 31, 2017

Virtual reality at LVMH's Luxury Lab during Viva Technology in 2016. Image credit: LVMH

 

By Brielle Jaekel

The luxury business has been slow to adopt new digital initiatives, but with technology opening up opportunities for exciting new experiences and affluent behavior constantly shifting, software and technological solutions are now being embraced by brands to create new meaning to high-end.

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  1. Audi offers vision of progress in Janelle Monáe campaign
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  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Pandemic showed us where we could improve: Hugo Boss COO
  5. Burberry takes its monogram to the great outdoors
  6. Social commerce thrives with AR, personalization
  7. Louis XIII gets a taste of gamification with immersive experience
  8. Heightened interest in skincare will last: Bazaarvoice
  9. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  10. Beauty brands pursue personalization through modern tech
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