Retail
December 14, 2020
Sotheby’s “Buy Now” marketplace soft launched with the Sneaker Shop. Image credit: Sotheby’s
By Sarah Ramirez
Auction house Sotheby’s is appealing to luxury shoppers and collectors’ desire for instant gratification with the launch of a permanent ecommerce platform.
{"ct":"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","iv":"cd79f9707680d621dd37f9b1f6f10266","s":"2588d5306e8146f6"}
Share your thoughts. Click here