Retail
December 14, 2020
Sotheby’s “Buy Now” marketplace soft launched with the Sneaker Shop. Image credit: Sotheby’s
By Sarah Ramirez
Auction house Sotheby’s is appealing to luxury shoppers and collectors’ desire for instant gratification with the launch of a permanent ecommerce platform.
{"ct":"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","iv":"bf099129acc44ca66a1dd88b65e02661","s":"dca296c76868e3bc"}
Share your thoughts. Click here