Retail
August 21, 2018
Estée Lauder enlisted Korean-American Irene Kim as a brand ambassador. Image credit: Estée Lauder
By Sarah Ramirez
South Korea is one of the most important fashion markets in Asia, but luxury brands need to understand the culture to capture consumers' attention.
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","iv":"96618d00ce91a25560feb41fb73a380b","s":"66e2f78cdf8223d0"}
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