Retail
August 21, 2018
Estée Lauder enlisted Korean-American Irene Kim as a brand ambassador. Image credit: Estée Lauder
By Sarah Ramirez
South Korea is one of the most important fashion markets in Asia, but luxury brands need to understand the culture to capture consumers' attention.
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","iv":"d99d8b53c4d7df30b2939851252a85ed","s":"c1234d64028ca398"}
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