Retail
August 21, 2018
Estée Lauder enlisted Korean-American Irene Kim as a brand ambassador. Image credit: Estée Lauder
By Sarah Ramirez
South Korea is one of the most important fashion markets in Asia, but luxury brands need to understand the culture to capture consumers' attention.
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","iv":"29d2212e25c2dc8e08cf8dbd305f4161","s":"052058dd44d5ea63"}
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