Retail
August 21, 2018
Estée Lauder enlisted Korean-American Irene Kim as a brand ambassador. Image credit: Estée Lauder
By Sarah Ramirez
South Korea is one of the most important fashion markets in Asia, but luxury brands need to understand the culture to capture consumers' attention.
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","iv":"608a8c7990fc0a51a5d2be50d4269b57","s":"5ad84d777cab9d4d"}
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