Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"25f3bcafb52d5481e4e0e3a6f8e4e3c3","s":"4f62b0831e9078bb"}
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