Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"20119aefed5fc17e2ed3027633f43485","s":"229e47f741e8a718"}
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