Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"46902ea47f3a93b3ec1003032bbee64c","s":"1b53b12d9bd3256f"}
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