Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"e46409ab074781086020b65a281e0a62","s":"20421dd1a6754b18"}
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