Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"171b7802e731e715bc42b252aa078c89","s":"bf6691e61f43dfcc"}
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