Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"87f5e70e0c543f6f452a5a8757cab9b1","s":"0102370692f3de8b"}
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