Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"d9678152fa50430fa9e01b237d870d80","s":"1c65d33b49d73ec6"}
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