Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"dba98ef232071c65716ab322c4e9c88e","s":"c94666357f52fb6e"}
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