Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
{"ct":"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","iv":"7ebcdae8878b1e0278e47b41e7041a82","s":"286aaaa86da7cc72"}
Share your thoughts. Click here