Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"a405978fb66a83ca56582cac9d7a2b08","s":"fe0804efcd0ae629"}
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