Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"c17103290ec90434cb24fceb3f7578fc","s":"d5b973c12325684a"}
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