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Luxury Memo special reports

Sports and luxury – Luxury Memo special report

August 17, 2017

Luxury brands can work hand-in-hand with sporting events for mutual benefit. Image credit: Ralph Lauren

 

By Danny Parisi

While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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