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Strategy

Sports and luxury – Luxury Memo special report

August 21, 2017

Luxury brands can work hand-in-hand with sporting events for mutual benefit. Image credit: Ralph Lauren

 

By Danny Parisi

While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.

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  1. ‘The Devil Wears Prada 2’ inspires new edit from Vestiaire Collective
  2. Kering to honor actress Julianne Moore with 2026 Women In Motion Award
  3. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  4. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  5. Dior goes for gold with flashy J'adore campaign
  6. How Four Seasons used technology to navigate COVID and elevate travel
  7. YSL Beauty refreshes US ambassador roster
  8. Dolce & Gabbana appoints Stefano Cantino co-CEO following chairman change
  9. Zegna's new bespoke service relies on attention to detail for intrinsic luxury
  10. Presentation decks and agenda for Luxury FirstLook Jan. 15
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