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Dec. 5, 2025
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Multichannel

Starwood’s SPG links super guests with dedicated ambassadors

June 24, 2015

SPG Pro promotional image SPG Pro promotional image

 

By Joe McCarthy

Starwood Hotels and Resorts is elevating its personalization offer through Starwood Preferred Guest by giving ultra-loyal guests access to a brand ambassador who will get to know them and their travel particularities.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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