Luxury Daily
The authority in luxury news.
March 20, 2026
  1. Park Hyatt crosses into London’s residential market
  2. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  3. Coty shakes up board, announces resignations
  4. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  5. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  6. Patrón teams up with filmmaker Guillermo del Toro
  7. Marriott’s Luxury Group launches artist residency program
  8. Nespresso turns to pop star to lead next campaign
  9. Global luxury market to grow by up to 4pc in 2026: Kearney
  10. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Starwood’s SPG links super guests with dedicated ambassadors

June 24, 2015

SPG Pro promotional image SPG Pro promotional image

 

By Joe McCarthy

Starwood Hotels and Resorts is elevating its personalization offer through Starwood Preferred Guest by giving ultra-loyal guests access to a brand ambassador who will get to know them and their travel particularities.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Park Hyatt crosses into London’s residential market
  2. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  3. Coty shakes up board, announces resignations
  4. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  5. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  6. Patrón teams up with filmmaker Guillermo del Toro
  7. Marriott’s Luxury Group launches artist residency program
  8. Nespresso turns to pop star to lead next campaign
  9. Global luxury market to grow by up to 4pc in 2026: Kearney
  10. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Park Hyatt crosses into London’s residential market
Loewe presents creative directors’ debut collection at Bergdorf Goodman

Nespresso turns to pop star to lead next campaign
Patrón teams up with filmmaker Guillermo del Toro
MCM begins year-long 50th anniversary celebration