Multichannel
November 4, 2010
By Kaitlyn Bonneville
Designer Stella McCartney has placed a dedicated Web site and mobile application at the center of the sale strategy for its new Stella McCartney Kids line of children's wear.
{"ct":"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","iv":"90fbba48ac1a7addcf52b5071d1d6a5a","s":"0a7fda632e892156"}
Share your thoughts. Click here