Marketing
June 29, 2018
Luxury brands across sectors rely on Instagram to reach consumers. Image credit: Chanel
By Danny Parisi
Facebook is launching a bare-bones, lightweight version of Instagram aimed at emerging markets where data infrastructure is not as developed.
{"ct":"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","iv":"7692f843cccd8c88f8f5abe821e4c2ab","s":"2efd6d7a8cdde357"}
Share your thoughts. Click here