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Multichannel

Strong brand identity boosts luxury vehicle sales, puts BMW on top

January 11, 2013

 

By Erin Shea

Luxury automakers that promote strong branding in campaigns make the most impact when it comes to being top-of-mind among potential buyers and is what likely propelled certain brands to have record sales in 2012.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Dior dives into French Riviera with escapist fragrance
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Hermès showcases the surreal for spring campaign
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  9. Pratesi continues retail push with new Boston boutique
  10. Luxury Women to Watch 2017
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