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Multichannel

Strong brand identity boosts luxury vehicle sales, puts BMW on top

January 11, 2013

 

By Erin Shea

Luxury automakers that promote strong branding in campaigns make the most impact when it comes to being top-of-mind among potential buyers and is what likely propelled certain brands to have record sales in 2012.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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