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Feb. 8, 2026
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Marketing

Su Yiming is the rebel that luxury needs

February 17, 2022

Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo

 

By Adina-Laura Achim

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. Gucci studies connection in spring/summer 2025 campaign
  7. David Yurman selects finalists for inaugural $50K design grant
  8. Call for nominations: Luxury Women to Watch 2017
  9. Stella McCartney films trashy tale to inspire mindful consumption
  10. Sotheby's saw record number of new online customers in 2017
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