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Multichannel

Swarovski links in-store, digital via year-long campaign

January 22, 2013

 

By Tricia Carr

Precision-cut crystal maker Swarovski is crossing its digital and in-store marketing efforts through a year-long campaign that centers on travel and aims to build relationships with customers and reward loyalty.

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  1. Porsche pulls next head of design from McLaren
  2. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  3. Louis Vuitton flagship lands in Beijing
  4. The Ritz-Carlton New York, Central Park, acquired by Gencom
  5. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  6. Versace presents collaborative vision for spring/summer 2026
  7. Ralph Lauren goes global for Milano Cortina 2026
  8. Building brands with charisma
  9. Kering sees annual revenues sink 13pc
  10. Aston Martin loops Breitling in as global watch partner
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The Ritz-Carlton New York, Central Park, acquired by Gencom
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