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Multichannel

Swarovski links in-store, digital via year-long campaign

January 22, 2013

 

By Tricia Carr

Precision-cut crystal maker Swarovski is crossing its digital and in-store marketing efforts through a year-long campaign that centers on travel and aims to build relationships with customers and reward loyalty.

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  1. Gucci drops see-now, buy-now Primavera edit
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  3. Burberry releases 'The Trench, Portraits of an Icon’
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  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
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  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Mercedes-Benz highlights 140 years of automotive progress
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South