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Multichannel

Swarovski links in-store, digital via year-long campaign

January 22, 2013

 

By Tricia Carr

Precision-cut crystal maker Swarovski is crossing its digital and in-store marketing efforts through a year-long campaign that centers on travel and aims to build relationships with customers and reward loyalty.

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  1. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
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  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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