Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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GHY3Ubhw1hNujahzoliQ\/qM5oHnswZmiBu3DBlQafV2eBoFVd4mkxR2qOYXAk4UbfoYzU5n\/hvSkNcqh\/uQtYgQAb7rt+2x08\/8nUKsiHDyYHVG2FW+gYJikNHBOuwiSffGYNnizoZ78yEssgZE3Um\/SH\/GOhJs9STqgjNVklvZxrLdifX\/Wvhe4hYROv2nYnEUSkV0z+AW1hd\/8tfJVcLNd1rmJ5v74IPASnNPAsVSe2BvRdQ4iBOw0KXnqwEve5Qevgyq1krW\/Mt15HnIj0tKXo6MRv5mfOukEw2aUhFX1cFPJ7YXasA4DXdHtQpPxXOsZf02HhTennGviPjEjdFnTUVY+Ci75P9de1OkzCF9IdD\/pYPx86JKKpBSJBCTyWEvPeN0B5Gqfn22WgMOyC2UrH3GkgmUUxHWRVWRo0UkF21EOTPDb+ySJ1RikbRAb+DA26gJzbus7GMHhn9S77HPr0itPxhLen3jfZxqt41fTPHZCGwswKw9hjsX\/fJMgRQJsmvRRyJndZx6rjJTpdIYSk5aRT2xtNSQMBgyhDnsvvpTQXxnbCQJ\/WAWsle2b7Z9xg5wOGZv3BwuzlYh4b19n\/jV9buLj9y7VA6II8Sh6So1LZVeCu5abWC871zFRDrOVisH5u66+AQZNkenlTuCqh2REkz7IgzSL2PMNjg5bDMvKDpiy51JKpWAmEdo+Rm2UPcDYNVYRTMWVcaBXmfXZ\/L2\/Gsf3cvCn8IqHaK6lfEcFsQ5tmOvx\/kt5tV+gpl4Urdt+3ZFt4EgYMpboULE\/s8oia2ms7EvWcpQXpCtqd\/eUpbaqIgBfch+SEeEBWb1OxI1luKYl1zXUq40QihQ7RF1c52YrfsKtX7mc0Cb4HgQ\/gJ4fVIoeND2c47zlfNcCgbvpUdQ52uws6YlTp4CfISt7cB\/mMXUT8Zvr6XlHAiZana1h3i4F1cUhEKkw7JVk5tcGANWgAkWsXd5kSePh3nV+S9+08AUsHMAnPMHSBYW\/RnRR1ydk8ME+AZtVfos6F7SptWxCiNiHNdeyJis6Mt00tKvLxJS9C3MdGZcnmud6p\/64W6yDSbqCFtY4\/FKFP\/g7MRpEp9drSE2HIpR7ZQjldJIbOEyoRs6TIq9uR1ZsTTgc0VtGSkdJqXYfxyQBxAaqm9jZ77lB52SCnTJynsHzJ7cx2yHgqbYwF3U5Px4O\/oaQoeAFRAVhx7KeA3ye8mKitLYcb5sis1w4c\/6\/0HVTneSXuu4zrtiI6fbaYf6AZX6ckOSSehz33awUFoEvTkKrVC0SwPwGIO0iuYrgklZtBlLF60I+ShXL3zGQbCwSLEFa7qyThtZlCKXixumInj2xDLrsgrlTGlndFEINW\/m74NBs0Xs\/lF4DKjWSbaTFUHrytybHnZbyr7omct8lGk0DeIH6Jvr8WsMgvjbiSCOtBuHz0IUorE5KFT2+am0uSOQjiH4Bir1P6KU4zp+2mPREeHC3QkL1qkn6UAiViv2ATT64ZXoTFALYA\/+50QBs7FGz91XvnVMXTBkdvrkFJlTZU7YRbtigL6PiE\/36gKCfdHFtHEBMi1Gq0o0cW3kct\/tRGDmHJ3W+FfoVvkfnxdDkhgashAvlMjre50EVy1UTfwsybOENl68zv5R6E+H2m4iVt\/TOBUNe1olI+ME8OwwamYNnHI3eR7I6xS0axgombMEMSEn4IXTMEzeiKgQyvPP+M28TJ4MvBxgL4vS8KXDZh1uSxSW+N\/vLU0oWSsr39pC1WzP7KoE+SxAQemavf8lTJEHhRAG5Rd2NrYMKj\/sUjOiLsK2Yhlv2aorvQhBXgohV4y61B\/2AD6i2hO1OcVgIFFbAh6RCUznRf6hEoR7a1pJ1NxMATRNIbQxaJuOburvKI1bGAnY7Vx5wEUoZIKVRltBayOnKU5dit3zNnDRePhynNu65hfuG+s2UR0U0GsLdFUzPRVJWujRiwa04KQ2qqUlEjIF8LsN5zRBcs\/IeSTCKTDqBu3iaYbkDtzdej0uIYqWaSLPHjcalGiIxZ90r4k+SUMSUrFVo3CAGRQ+C68yI4uznsJjd\/LtnX\/htYKmqHCjlf60gZd+qfHuUztoPypgNAKnDibUHiCsJI4M3ZpqiZ6TiR1Re9IZRpfh\/4t+HjFhzoqNKhYZ1cNodNxlmd5hed+c\/tYkb2BnZr3TQNki2Rqga79ne4rePOpf9mlyoFfxx+7Ji3r+bwXeC\/U0ltyyZ3fKN\/cO3r3C8Wy+TvFydHSv0cVWtHxlcAsoeqbudxd4+6jLsb1kb\/pZ4mVHtBkYCCyaqOSe19FvWO\/jQ9aEnDgqedyMiV3KMsYOZ+7kGCgQmaf2hrulaiWz9JtZZ5QKMVt6vtuNM7ckF\/rqn1HE0zHEUIPp1mTXud+8TOM1VKURd5WvAIMqxNRFkMZ0l0DAVGK6oy7pRUbr\/7h15rB9YZ8lRmFr8jtdN0LXRo5IrrVct\/Mw4XXbJprEPyaLIdGdI+uj3exUvHEnHaVDTxpfGVitm2geg30ur0cRiDt3zVc6VeK193t0LOWjtB54WnRHpYzehlXo2uPwFYqkEVfGCnRQ3Houkc2rgTQL3oPOXg\/n3oIN4z8i45wXFKRObyQAXieQocPav32ra6sdV10PRjs3H8XINF29d4ha8Y3ATqhKhtvpSj1l8D8tsCX4EIWT5nRWRD9X97wMXsJBGNUKPJ+vROfn0VmX2z7ke5CgS9BNgmu\/9HFeU6UwJPeKhHHlanYe+1XmlCE0yNxS64rh\/Qr1GpmVotz6LZaid8syJGu+bQiLsOXH1kvy996vfbclwRQ0sy3vi2U3RWLVkvSE8\/fjXQ75meh0IrzBtDYYZ7DMbSi38xXIXnIq6mJmQE2bVU32C3kP2ePdEIq5gcu60QIT690pNKL0Tu8Zs1F0VSJlH+xw0vY7G5YPLUg\/FAsJ690oIFon5VvEqfvMfYbUIgCEf2RNUuclgtbsNmloq1Ttn\/f5hQ5K+QXIhxLGTq2sdI0j34OGtpkoMrBcVPpWJ1VCjCXD67pCsnWnVPlVGRVrORj4lhFtmn+xQG6EC8+R4lRmmHBOzdf\/8IUAyARiVWPL0LfhxSaNTvCHDOGUmV8sG3XaAoLtG1hR48V6k8l5JajutoVfON1GtNCX1DFQ\/Pv7OMWWM0cNrV3KSnjmPo5N+YeI26IWFJq\/VfzsblBhQyxScxvp\/R3gVIBckW9rOx6Q7gtOpkm3iBI0gdKfQQ0G7\/7MU+wA0QW96ynUzpuEDvXQpiV7ruhbu1K\/39exAbpMUr85scZejXH2JrA\/eIjzrPKkAl6OUNmjD86mA0oUnL7NmWtLaZg7RWhn2f4q7j3fwwFi3LZCFf07HvUMxeY7dIy+xNaHytTFAdoSFoQLLqTBFkgnjloGIc9OYZgMUe\/tR8ZFbE1KrrW9W9sqwPnYD8oJNcwL4cTsY646T\/YDLexsg4sEvAgBbjzcmwkzgQjo2TiWED6gc6vsyme6fFJa4ozrCpuc7lggBcexm2sRGNaAK4MN3Z02w82jHsXfniyI22uLiHXyr7vXQ1gNGJVOUj5bKwNxBTm93x1nDDj5mFYg8hIw2MzZ\/rzgZ5vV3EhBZkJbTvW8v\/j7m2IXJtQPjZwxbDQuhSZPG3JyoPznG7WKb0rC\/1hTYsJkUdj79P\/az0OA9aCCqnF6PRVao+Y\/bPnFcvutF5osA1g3rsTdF64iVvgMs3c8XijwMDnReI9sJhBlfi5R5hSMZEiS6eS7lqtEMiqHXPrCKKshjtI39LDkq5VPDebPkTwsMCJNbD+KCSylrA5Cb648xYoOPsT+8FtQE7kyAW3nPwgR\/1DMNE3eDYEnskcJzQ1e8ub9wxsacjnJ89eKlZ3y0k6N87vefSt94aL6qMDyOPuZBLsh9hKqvWXUf9KY0SZF5ga6JNzrRSKT6EN32k+aLGimAD16p\/nD8Hpx5M3+2mlyXio7jSg0STwcvK3QUj8X+tH06vx8hrBRldLszZJRHVhxZNvDeRNj85O046hmNOJMdqrFv3a3TLgvavsu8XETBTXa6FQpbQnT266jWaowU+9z0Q0DUi1v6AFoTjllWXjDYLW6BFE6KAIywlfBF0s3RykN+D5JOURShD++Ez0InXS0kZeAx9Y=","iv":"c0dcf96976da8995b194ed2f7b4a6249","s":"b46400a6b946a242"}
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