Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"f64af81688ef3ff5145826bafb981f6f","s":"d4548348e6b921b9"}
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