Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"36eb70b78c55f68535db83b796ab0894","s":"00c51c86f51a73db"}
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