Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"c73d4a69be2c58ae5c0032ea9b599660","s":"6dfaaaad40c69fe4"}
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