Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"af873fbe2d404cfebbc794103a8fd543","s":"7b599998261bb7d7"}
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