Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"d46ffe0d5e40e75296086ecfb11a1f43","s":"6fdd2a9f22f7e8e5"}
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