Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"2f581926d49e0d7de9aa5fe51e48edf4","s":"06300bb7311d1751"}
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