Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"4eeebbcae44fc0be0b5d1df7f9e42e76","s":"17c7a7f882f6c66e"}
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