Multichannel
September 9, 2014
Tag Heuer's McLaren MP4-C12 watch
By Nancy Buckley
Swiss watchmaker Tag Heuer is revisiting a prior campaign to align the brand with its ambassadors and their achievements in athletics, art and science.
{"ct":"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","iv":"67384d7976df049e2cdf67ff83a039c5","s":"d59bf899dbfe9423"}
Share your thoughts. Click here