Multichannel
September 9, 2014
Tag Heuer's McLaren MP4-C12 watch
By Nancy Buckley
Swiss watchmaker Tag Heuer is revisiting a prior campaign to align the brand with its ambassadors and their achievements in athletics, art and science.
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","iv":"8c0859d07b305254b4e87e9a28b4c4ad","s":"53a1d2aa283eb849"}
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