Estée Lauder sponsored the beauty looks seen at Victoria Beckham’s runway presentation during New York Fashion Week, creating buzz for the cosmetics collection ahead of its official launch.
Luxury Daily’s live news from Sept. 7 – Fragrance Du Bois aims for 200 boutiques by 2020; Chanel spurs individualized jewelry styling at Bergdorf Goodman pop-up; Sotheby’s ups Web access points in China via localized alliance; Johnnie Walker House amplifies Asian footprint with China, South Korea openings.
Today in luxury marketing – Bergdorf’s main event: Reimagining a classic luxury setting; Tom Ford’s inner life: A director’s turmoil, depression battles and staggering talent; Decoding Amazon’s fashion ambitions; New York’s luxury real estate slowdown is spreading to other price tiers.
French atelier Chanel is sharing its stylistic vocabulary with New York-based retailer Bergdorf Goodman’s consumers via a four-day pop-up.
Using typography as a medium, students at New York’s School of Visual Arts have worked with fashion industry mentors to merge the worlds of art and design.
Fragrance marker House of Creed is proving that empowerment is an ingredient found in every woman through an exclusive fragrance and charitable outreach effort.
Brands have gathered on social media to share messages of support with the LGBT community in the wake of the Orlando, FL shooting.
Department store Bergdorf Goodman is transporting consumers to Nashville, TN with the help of some local tastemakers.
Luxury Daily’s live news from Feb. 18 – Neiman Marcus focuses on core pillars to enter Long Island market; Veuve Clicquot aligns Champagne, Carnaval at branded event; Michael Kors, Altazarra look to Bergdorf as runway retail outlet; Hugo Boss under fire for unsavory labor conditions at Turkish garment factory.
New York-based department store Bergdorf Goodman is capitalizing on consumers’ desire for instant gratification with its “Right from the Runway” events series.