Luxury Daily’s live news updates from Oct. 17 – Karl Lagerfeld enters licensing agreement for branded hospitality network; Yoox Net-A-Porter invests in technological foundation via innovative workspace; Hermès heads to Nordstrom for first accessory shop-in-shop; Jean Paul Gaultier goes on Latin American Snapchat trek.
Department store chain Nordstrom is teaming with French leather goods maker Hermès for a shop-in-shop promoting the brand’s silks and jewelry.
Video content has become a pillar of marketing, as the medium encourages engagement and provides a captivating visual perspective into a luxury brand’s ethos and inner workings.
French apparel and accessories maker Hermès is demonstrating how its silk scarves are manufactured with a film set within its Lyon, France workshop.
Today in luxury marketing – Gloom descends on luxury-goods industry; Tod’s reaffirms analysts’ expectations despite fall in H1 profits; Galeries Lafayette revenues hit by terrorism fears; A $350K luxury condo … for your car.
Luxury Daily’s live news from Sept. 8 – Ferragamo names Paul Andrew design director of women’s footwear; Jaguar highlights past, present and future in London display; Mr Porter marks Prada’s ecommerce launch with dedicated content; Wheels Up shuttle connects college football fans with the action.
Tech giant Apple and French leather goods house Hermès are continuing their collaboration built on similar values of beauty and utility.
A number of fashion brands are hoping to facilitate a direct connection to consumers who are searching for related information on Google.
Strange as it sounds, the up-and-coming economic guard wants its luxury purchases to be inclusive and mutually beneficial.
French apparel and accessories house Hermès is showcasing the history, dedication to craft and knowledge that goes into its products with an upcoming Canadian exhibit.