The start of 2017 began with a variety of interesting initiatives from luxury brands.
Today in luxury marketing – MCM: Fashion accessories’ next billion-dollar brand; Lincoln is outperforming the luxury auto market; Department stores, once anchors at malls, become millstones; Louis Vuitton v. My Other Bag: No license required.
French apparel and accessories house Louis Vuitton is renewing its pledge to children’s charity UNICEF by getting its global store network involved in the cause.
Luxury Daily’s live news from Jan. 4 – Swarovski to surprise, delight with smartwatch category entrance; Fendi taps Bella Hadid for Karl Lagerfeld-shot spring/summer ads; Zenith’s interim management to be lead by Jean-Claude Biver; Chloé to name new creative director after Clare Waight Keller opts out of contract renewal.
Fashion’s game of musical chairs continues into 2017 with sources stating that French apparel and accessories label Chloé has appointed Natacha Ramsay-Levi as its new creative director.
Luxury Daily’s live news from Jan. 3 – Louis Vuitton whirls through Paris in spring ads; Tesla sued over claims of sudden acceleration; Ritz-Carlton San Francisco purchased by hospitality investor; Robb Report owner joins with Penske Media Corporation.
French fashion house Louis Vuitton is portraying its idea of Parisian elegance in a summery advertising campaign.
French leather goods maker Louis Vuitton’s embrace of the spirit of travel has earned it a spot on Apple’s “Best of 2016” mobile application list.
Today in luxury marketing – Louis Vuitton unveils redesigned SoHo boutique in time for holidays; The new status symbol? Think ink; Trump could erase “anti-bizjet” stigma by making private luxury jets hip again; Introducing the new breed of ultra-luxury self-catering ski chalets.
Today in luxury marketing – Chloé said eyeing senior Louis Vuitton designer; Alexander Hamilton has invaded the luxury autograph market; BMW teams with IBM’s Watson on driver-assist technology; Why Zegna is getting into the sheep farm business.