French fashion label Louis Vuitton is taking a whimsical approach to marking occasions or showing affection with a new present range.
Today in luxury marketing – British Vogue seeks applicants for Alexandra Shulman’s job; Louis Vuitton’s Sloane Street store robbed; BMW details plan to build X1 at Dutch contract manufacturer; Luxury home sales continued to slump in the fourth quarter.
French fashion house Louis Vuitton is skating into streetwear through a collaboration with New York-based label Supreme.
The start of 2017 began with a variety of interesting initiatives from luxury brands.
Today in luxury marketing – MCM: Fashion accessories’ next billion-dollar brand; Lincoln is outperforming the luxury auto market; Department stores, once anchors at malls, become millstones; Louis Vuitton v. My Other Bag: No license required.
French apparel and accessories house Louis Vuitton is renewing its pledge to children’s charity UNICEF by getting its global store network involved in the cause.
Luxury Daily’s live news from Jan. 4 – Swarovski to surprise, delight with smartwatch category entrance; Fendi taps Bella Hadid for Karl Lagerfeld-shot spring/summer ads; Zenith’s interim management to be lead by Jean-Claude Biver; Chloé to name new creative director after Clare Waight Keller opts out of contract renewal.
Fashion’s game of musical chairs continues into 2017 with sources stating that French apparel and accessories label Chloé has appointed Natacha Ramsay-Levi as its new creative director.
Luxury Daily’s live news from Jan. 3 – Louis Vuitton whirls through Paris in spring ads; Tesla sued over claims of sudden acceleration; Ritz-Carlton San Francisco purchased by hospitality investor; Robb Report owner joins with Penske Media Corporation.
French fashion house Louis Vuitton is portraying its idea of Parisian elegance in a summery advertising campaign.