Hearst-owned publication Harper’s Bazaar is assisting French fashion house Louis Vuitton in spreading awareness for its long awaited return to the fragrance category.
As France’s Louis Vuitton prepares to relaunch its perfume division, the fashion house is taking consumers on an inside tour of its fragrance headquarters.
Today in luxury marketing – Italy’s Court of Auditors queries Tod’s Colosseum restoration sponsorship; Japan’s new nature holiday may be just what retailers need; Store wars; Louis Vuitton and Christian Dior follow the scent of opportunity.
Luxury Daily’s live news from Aug. 3 – Ferragamo ushers in new CEO alongside H1 profits; Louis Vuitton unveils new packaging in historic shade; Beauty brands reinstate patients’ confidence at Beauty Editors Day; Dior opens Atlanta boutique as city becomes affluence hub.
Today in luxury marketing – Los Angeles’ Museum of Contemporary Art draws Chloé, Margiela, Céline and more; Don’t underestimate the Americas opportunity; Louis Vuitton chief to lead LVMH’s private equity business in Australia; Tesla executive calls competitor cars “appliances.”
France’s Louis Vuitton has updated its packaging, changing the color from its iconic brown to a shade of saffron.
French fashion label Chanel has edged out Louis Vuitton as the most reputable brand, according to a global analysis performed by Brandwatch Analytics.
French luxury conglomerate LVMH has reported an organic revenue growth of 4 percent for the first half of 2016.
Luxury Daily’s live news from July 20 – Madison Avenue BID sees retail growth for H1 2016; Porsche Design builds sky garage in $32.5M Miami penthouse; Versace explores male modernity in latest cologne debut; Louis Vuitton rumored to swap out Ghesquière for Loewe’s Anderson.
Is LVMH’s Louis Vuitton preparing to be the next luxury brand to see its creative director position change hands?