French fashion house Louis Vuitton is extending the tropical vibes of its cruise 2017 fashion show by setting its corresponding campaign in the same locale.
Tapping into the experiential dining trend popular among affluent consumers, The Venetian Las Vegas hotel is taking guests on a grand culinary voyage led by internationally renowned chefs.
Marketers have taken to shaking up the perspective of branded campaigns to spur interest and keep their brand top of mind.
French fashion label Louis Vuitton is highlighting the global nature of its recent spring/summer 2017 runway show with help from a handful of international models.
Today in luxury marketing – Louis Vuitton luxury goes futuristic at Paris Fashion Week; Charting the future of Chanel; How Kering built a startup to disrupt the eyewear market; Alber Elbaz receives a French honor and a crowd’s cheers.
Today in luxury marketing – Ghesquière dives deep into Louis Vuitton; Thierry Andretta: The Vespa-riding fashionista getting Mulberry buzzing again; Britain: A nation of (fashion) shopkeepers; Tesla cranks up pressure to end ban on direct auto sales.
Strange as it sounds, the up-and-coming economic guard wants its luxury purchases to be inclusive and mutually beneficial.
French fashion house Louis Vuitton is popping up at department store chain Printemps’ Parisian flagship for a futuristic look at its collections.
Hearst-owned publication Harper’s Bazaar is assisting French fashion house Louis Vuitton in spreading awareness for its long awaited return to the fragrance category.
As France’s Louis Vuitton prepares to relaunch its perfume division, the fashion house is taking consumers on an inside tour of its fragrance headquarters.