U.S. fashion label Marc Jacobs is hitting the books to tout its commitment to unique storytelling.
Shoppers who receive branded messages at the right time in the store are 7.5 times more likely to seek out the product off the shelf than those that do not.
Consumer electronics maker Apple is furthering its high-fashion push through an exclusive content channel available only to Apple TV users.
Few technologies have as much growth potential right now as machine-to-machine communication, or M2M. It could take mobile marketing to the next stage in its evolution.