While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?
NEW YORK – Retail associates are the most powerful showrooming tool that a retailer has, especially when they are armed with mobile technology, according to a Macy’s Inc. executive who spoke at National Retail Federation’s Retail’s Big Show 2013.
NEW YORK – Consumers are looking for new content that gives them their own personalized journey from digital platforms to a store through a definitive call to action, according to a speaker at the National Retail Federation’s Retail’s Big Show 2013.
Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers.
New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience.