Out of home
December 30, 2011
By Kayla Hutzler
New York’s yellow taxicabs offer a location-based, video advertising platform with Taxi TV that can put luxury brands in direct contact with the city’s affluent tourists and residents.
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","iv":"007e9f4bf860547f919a02bc5dd6a3e7","s":"e080a36ff4c65a5a"}
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