Marketing
August 28, 2019
Brands need to embrace technology to improve CX. Image credit: Cadillac
By Sarah Ramirez
Consumer-oriented technologies, including artificial intelligence and automation, will dramatically impact customer experience sooner rather than later, according to Forrester.
{"ct":"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","iv":"ad4192744193da4bdd681a7168ac02c6","s":"00c5ee6ec4909bcd"}
Share your thoughts. Click here