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Marketing

Technology, brand values will guide future of CX

August 28, 2019

Cadillac customer Brands need to embrace technology to improve CX. Image credit: Cadillac

 

By Sarah Ramirez

Consumer-oriented technologies, including artificial intelligence and automation, will dramatically impact customer experience sooner rather than later, according to Forrester.

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  1. Bentley powers up next-gen Flying Spur
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  5. IHG’s Vignette Collection adds Jeddah hotel to portfolio
  6. Belgian designer Glenn Martens joins Maison Margiela as creative director
  7. Rimowa revives archival design in throwback campaign
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