Fragrance and personal care
May 10, 2018
Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week
By Nancy Buckley
NEW YORK – Consumer data is often first thought to be creepy, but if used in the correct manner, it can elicit a new level of personalization among brands and consumers.
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","iv":"aa60e1a5d58932fad1354388ee971fc6","s":"b78d8c58f148da29"}
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