Fragrance and personal care
May 10, 2018
Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week
By Nancy Buckley
NEW YORK – Consumer data is often first thought to be creepy, but if used in the correct manner, it can elicit a new level of personalization among brands and consumers.
{"ct":"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","iv":"e38484d6e0910dd5ba96bef309cea8d1","s":"c46d90b3ca9c7f75"}
Share your thoughts. Click here