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The enduring impact of auto anniversary efforts

May 20, 2015

Lexus RX cartoon from 25th anniversary issue Lexus RX cartoon from 25th anniversary issue

 

By Joe McCarthy

Automakers regularly tout anniversaries of many kinds as a way to unite loyalists and generate interest in certain models.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Seabourn to broadcast 2026 World Cup aboard luxury cruises
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Kering loops France’s Ardian into Fifth Avenue investment
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