Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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OmQK7pmchr\/dNBy2oPROO7J8zO93foVzMZkATgPjt5sOUN4gOmZamNAKPPEjRhy3mugknJ5hu0TxGYih8GYYwAYgJG6KHKO+GdOP8zHHmzH8QTCXcattsEYXIXgIykz\/oQk6zdOquD9WMr\/40kwsUdCT5UV5ZeNYjEhpyNGCIWqZ63bteYZsigHdDqTe0WLbdz\/vuW7sz1xGuSoqGhLKwlG8XmYs1+NCFtAo74ChNl\/0c6Fol13rHi9pJnF+7CnhCr+C4wpSO4U7wFDii9oY\/dljvi3a+Whzod8TSUWIi+I+KiPPFBsSge2+l4tbc2ndXT3VkKbQ8h8W2Ej2OzgU9\/KvZW\/UB34T7fHBb9QLtIs5swj8qxsQvjrL4U7WaptjM8jaAuwX6slfXxtJj+fK9DgHyKU\/nAa9pB6nmnK8Ar0xev9V0ib\/W1\/hLDT1h4RMoMEijOqO9ia7g8BsyhdXKcT3CeizgtTsYZ+1EnzXcVLKRhJ71sEqg5q8S+fDr2FsL5uN4eotbMxTscrAvKKy9eqp57yKKjUW1r41o9jyknGDcSZgJ+vOM8zVblDhm3GgXZ9WnfLUR6PzeUN17WJQh9x3abeaQ\/YpmkkmSamF9MOVNFN8uKmYkLnODGqk7IQADOaG8KS91FRDb4JDypbBtUpDGeoDbYMIz96TNHjlCGHEu8+Nx2xHo5txqx9p3gOCQZZxQMrLmehYeqI8Huksphlo\/x0r8SFYe3Zyhcuf0XNE0blMYi3k05YKZOS8r3xyAiMK8rw1EZLXswDSjkvspRRKTgfSZS9Q3uAeVuC5pvfV5Umx3epfNAalZpJ9fxSgHgU9eJIdAzEgapEBElg\/UzsttEQ7\/DbjmNA3jy\/ipFy\/cq6hir6hQCBXo6t+I8b9b2DPyPLPkS6Z6N2ayge0eY8HILL7sU8MQmoWu4sZGwlo+xZ8uS4ANqTqpig5VV+k0f1iJ0WL+DTcqww5IJei4cv8\/5tHAawqzqFVq2KS7VHYdfiQ\/u0ueJQuN0WEHS5Z7c6EFiUlTGLAlv9hXeECfe3WKfqexu5F4E3zSpLHJIn5tMlW1vy0DMpx1sTueVh6nJDXLL2K6kQ+5+NBpLlZhsgtanI43lKXhP04o3rnxbBic8VBZJ939skX4mS3CkyiQhgPuUvHKRm+9SNllau0PZv4pveR3vaNXdZ5hxAn3qjZVwcXiZCO7X8TH5fcf11uMcWCudk\/vtdO0g00sTadZMgSzma+pIeSuW2i+N0bv1PswY5mUDa3QZtoUrZOntZJSc2UAuo8aKaq9utHek2WYUks53csHLNqRA5ruQIi3RYTKs5Um0vKDdHiFyWYiExk7tqCAsdUpeQXtoJcRo0S2IROhX51eWWnq1wH+pxpNPXJKKZG\/S47zHitsg6PW8DBMGP7yxHTaNQ\/EYAJFuZO38sVD+5xfHBXpfGv5nBTsB7UqmGF4MbjC8FIREli2aXsZBqHhEFW2DLwk9UY2nilCJ7mL5uC5iLjarBbyn9sVS7T+YAPA6o2p1WDlbZ2BdEkCM9KwoArKnJFKL9GXTNtfUBGOmENA0YXPKYU2hF1tCrjHRKQT3j5jhgemZbFX21Sp7y5rPHsAmorE9VBhp4SoYvIDrUBEeggMXWbUcUIAadCaIygjoSVcciwTne3Vga0oFBnFSjV8c2bY0MY4LampFb5HWD5HQvw3hEwmBO+H0WHg829zPQ5Dz5ARgT1CvTW0pDRW4aYXxbs+PjpYIIgElDyhP9W4t4kX+cnnijLewRk\/CrugxszVFNB9lix0fJw1YXdDOiPMZuM81UHWbiD\/6I5oUvxaJQBn1igOn09gS2WFDJiTplWWK97kRpsa9YxyDD\/npBl4T4KYTUZ3z2jC8eUxwglEMAr4Ur4YQAWX0Cc6TAhqX9D5GtTBZ2W4XT3Wpk6fB7jniio8mpTsZndRcyxKVLgVjDbdZ00\/hv9bJH30LOoQF01zI\/lJ6En\/d\/YGRNyS8p2M7016U4uzk3bZlrwFbKNmkU+9OmqLgsk0sgaJXyzkO75ZfJ0epNHBmcQeHOdkFHd\/lI4lWLUi7pPbksZ3WtcWq7Qmrajc9afiqg1f4mMd3IJ4FI7K5ojJDLGTaRMJXQmBDb5L\/ww7aSqhGHEVW41OfEG59u+csYrdgbJhGg8Z9seHeS477qO1WOe89DyL2HCEkkshqK\/6U7BrajOXRnEjcK7bt6jexCjCDnDSqF1mYI6\/D+C63XlVoTx4nGQ15EgJRu8ZOPkKdkWercHZwsaUohNBn1YNSi9P8L8qz4t+GoMyUfFH4HcMvlkD6ph8lLQR14nvScZvO3LDQKY\/RcWXKvC+FZ1dqCMEP1ORX6jMLgsjjpj4Y\/ihfkU0qXDXWPZSC9bdwmodM8iqgQWZuVHbjXvkxOiCEEl+8CmBV+A6EO5rbD3yXxpmQ2xjRAYF9PIBjbNuyWcVDSZvjrQ0hNGzo8aZV\/ZowtYly05T+2YKok+djz9NV8KfdmgRb\/VXSp\/BftZUfspxop8iTU8J\/sPS+tlOYn\/eM921qvRMA6+xWQBgA8b8t5PrKxd9PwBAGYw1l4HHUDunLGT1JwcDhl74otOKoKoS9cAWF3I7\/2ZZJU1P0T7Gmoq9eleALwuJsPl9a0+guG7JutNL\/RPpw4od5dA1uvhxOG+3eqRfM3\/AKpqpB8KZS3gFJ9fBbIZx+Zvgo4ZAU99P0Cbptcrp4PKFvaRM2T6LI7U\/jRScpRtGRIZplFVB+8Pxea0ghZ+t9FWmd8OhpQUHq+2ZbPYG+1ADSl7iJdRWnmG6CdRb9sI\/mc9y+58\/xwaJ0ZC2eIyzK7Ehkcwem7LlkzTolqT2cXLk0gL6ph43oJWsMf9rqWEhPVuYn7fCsbn1dyFdEoLxbvynOGb7Ygf4fYz9i49VJ5PqHqUHFrP9iCQcnIqWOzUjnopZu50J93E1BrVd+Nozjyui7fBCLqqI\/JFBgtwsgO+X4wCPbd3iRY8yr1XjHE8Uf\/Z8piYeKNRqZW1l7Igx+t8vdkvIbxPPS+khmoZVAu09GWzTDhIR6q9UDU1B+tJuAymV+r4Al1UKDzZ4QVyxfl\/yCvvVL3NMxAzkFHGv3OsUz31eNd8fK0GEK1zCn6\/nj24+hF2Z62s77Pwy7jgmZUcybWiam3OKyp98IOUeKUI2olaew36LRxTMFTtsVmwUigBRc9SlW\/rdBLaZvLTdZ23zashOp7VEOM5EJ6CuRQeN\/DOYRtG+R3eYk7XoAw3x39LQ00WV+F95lVJ2xQvkWD9gXBh50x0VU+8M48y6QNBbaj8ndIWg\/CRp64eKGH1msvgfFkVFa6AehH1ky2DY11PH9BYpci0UMMKkM4rXgrQ6\/40+0azNIEi\/WayGO6gxoXCvafK4nFIOfpp2c0NAuuLj2j1lvuJtoAnUtDAh6cF6n1d2NVbhVNzNMpAxLM\/pWsxEfzSG7kWKyaZDamavjTE4awPOE8Z1UszVXvFKjBoKPge+oUnh0VvxaHp8wKdQHjMaRMG8weeXWX0yqlPAVor9exfRhjQGNmU+tHrTWrUvVud24V7y7n2WllATZ8wv6ciwcz+G4RwV\/pZbTzn4EPPZAXM2N0+M5r4NHwewho+0wjFq7w0AAOwHecihqaKwt7e2pcIXmGwjj\/ely0XhuUA9gB4LhxztW6pZ2dn+OW+rvsVmdLhLwncJcYj5mKgLdCGkQWOKN3sD5phPUxtYJly\/R2QU6UxDupr4wK+cFGjFM\/e3ksvQBQZtZEdvYZrkbCwbIFPzPdaXDvupgE8YRzlFLWtVrTVOogeB2yTirerc+YF59E16Rs0hIF+hA68qN4iwJS9tRO1idjUiNZNQfzxLLxfNnLLaQBP1u\/hef+ZJddpoU9iRq8CbQUlvRvwbZKXuPKtgt7OZ\/CEH+I65vuFINtQpMJpgCFDPuzz6+epjiq7mav9D1nstKhxA0UQPsb7iuZ6OYo43MvGqo+QDW4i1Wglsx43Vf9EVPbh\/DULhs+DoWa0N4GUBNuGpJwSZAHuqFqeg0xK1Tmlm4r3J4T\/FoLlA78nCvedCFhFkv6a3lq3ZrB5dDOFGnVcuEwRA1gTW4pdazLl4Sznx0Q\/UflPvjbxCYls3CRTkCFpfbSR4ZxP2uV6V7fzSLEyembKeVgGTDEJebqvK3If8JSNWUPUl3NnjafQbdAbTQYzlupmw1fBryr4\/JzQqmpMgGSqCukrdQGg2gF9H8LGPlw23+bbazZSXOGpGDElwff6PZb00Zjm5v6d5S2HLTbdjfvgxOgdifGQvoSaYSxS70Uoj7hCUzxOCuZcCZ2N7bAjqwmtGKY+2xW\/HlHqrWb2pj4+saGaPOBx0FIBLqlPcoFKC5y1engvmo+D++at3HuVV6K+yF2KSLjNnt4hWlI8I4LGDQk1bFA6HvMGSM+T9g6T7akFH8vRVOrd4HNNMPC1q7ArCld42BmxZKEJDY1Pdd5OBvElc8XhyQTx2B8=","iv":"e824497e8852da7485b89c1b41317e18","s":"92fd1c6d5d68c2f3"}
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