Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"9cb065610af7491cc6eb90d94bd4f30d","s":"afc80a05b9f7068e"}
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