Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"ff5dffe5e3b5f3e6a6139064f089a3f2","s":"e23bff30c5ffadcd"}
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