Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
{"ct":"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","iv":"b5eb9f0ae6ab33125ad9a0237cc0dbc4","s":"aec726718d9365b9"}
Share your thoughts. Click here