Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"9b8a4ec65768e64ceec75e3ecd823683","s":"3970fb5c347cb840"}
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