Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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","iv":"2c59f83f0b25cc816f73a57114b37cba","s":"f234172e0eecf684"}
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