Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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","iv":"e97a4f41ad75f39d34b124f47e588bc1","s":"6f5e950e2e59dea9"}
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