Luxury Daily
The authority in luxury news.
March 1, 2026
  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Waldorf Astoria Goa to open in 2030
  9. Missoni pays homage to founders, Brazil with charity auction
  10. Instagram acts as moisturizer to preserve Facebook's appeal: L2
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Food and beverage

The Macallan enhances Scottish heritage holiday effort with cross-cultural campaign extension

December 16, 2022

Photo of Macallan marketing The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan

 

By Luxury Daily News Service

Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Waldorf Astoria Goa to open in 2030
  9. Missoni pays homage to founders, Brazil with charity auction
  10. Instagram acts as moisturizer to preserve Facebook's appeal: L2
VIDEOS
More Videos

MORE IN Food and beverage
Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
Pernod Ricard flags first-half sales decline
Krug, composer Max Richter premiere cuvée-inspired compositions in London
Monogram partners with chef, television personality Maneet Chauhan
Champagne Telmont earns Regenerative Organic certification
Don Julio honors Year of the Horse



RECENT ARTICLES
Annual revenues rise 15pc at The RealReal
Wolford seats new CEO, chairman
Waldorf Astoria Goa to open in 2030

Jumeirah scripts hospitality story in ‘Our Flame’
Christian Louboutin delivers striking summer 2026 campaign
Rolex Awards welcomes 50th laureate class