Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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","iv":"4c31d8e72ef89f7ff6a8f45ea0e6ea42","s":"beaa96e1728c80cc"}
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