Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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","iv":"1840ceb75b3fa17fbea8a86c02656489","s":"35ae8dfe676827d4"}
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