By Peter Hewitt
SoLoMo is currently talked about by many industry insiders as a handle to represent the future of mobile connectivity and engagement with customers, 1:1 marketing, integration with social networks, and geo-targeting of brand messages and daily deal coupons and promotions.
{"ct":"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","iv":"d772a4d27bd41554a7b3061183b6130e","s":"0951861554099368"}