By Peter Hewitt
SoLoMo is currently talked about by many industry insiders as a handle to represent the future of mobile connectivity and engagement with customers, 1:1 marketing, integration with social networks, and geo-targeting of brand messages and daily deal coupons and promotions.
{"ct":"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","iv":"53e4393b5f09f812cfbe97a388b7a727","s":"f3410f5a8be5dd91"}