By Peter Hewitt
SoLoMo is currently talked about by many industry insiders as a handle to represent the future of mobile connectivity and engagement with customers, 1:1 marketing, integration with social networks, and geo-targeting of brand messages and daily deal coupons and promotions.
{"ct":"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","iv":"cc56bbb80408cb52d69388dcfd02fa4e","s":"2da4dc1d89c437a7"}