Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"c4dfe12909f5ca5a35211e5a4321a32b","s":"a6603fbb4c30e8d8"}
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