Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"4954301e16bbf64ecedcd05c0144c9cf","s":"13a8294f57f5a1a7"}
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