Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"3f8f6872d229cfd052e96ccd6859805b","s":"8b5d149d32b53bc4"}
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