Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"7ed8cbdc567e70089a42c01565593f49","s":"c1b3bc083cb37517"}
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