Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"3ad83a0b54d9d25326e119535330cd0d","s":"7c1a4acc97ed6433"}
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