Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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Gl7vU8oJ6EXANqCDTQWu6EOhyHoz9maRqjrB98j5\/lZ\/J8G2FEm3eYpJmH8lIdGqyfNOaPWice7hCfeDoMrbwA4iASA0a4IUvPEH0z3BVTUFGyQItQELA6ETJ1tStOsS53+JuTLdC5qZ04jKGeoGdNMJR3mj0nsdTyEq1YN5i9co5JNFntGSckdY3X5N8haEhooKYKJmsYxq6bK3u3RzWLpRypesIEFPC\/0PF0Ma0aLX50H89m2WeyGDuVNMbROxQauaAIJpRhD\/wEE9Vrex5G6rgtEIJcjezDcXvgwkCFmJ9G5sUBj8eJuQ+oCs8m\/i\/i0a\/CRFbKgBe1QHe5+pxi7GfIgBxMzLQmnoQ3c6yJeWpC7t2dZeJfA4r6+t\/e1fwYqLdwZ9GGsP60MS9MWBwbKTWVIk7rQR5gU9N2Rkmr9KRockKxpxKETm40\/NTexzGUTnFIsAbd6PpyaeoPyk++qEk7bXaUBMxRVSqdZ3RvTgDpxo60mV4O0FJPVEK77RidGtmYQk1H4WF8be5KOIPU6+FRPK1+pQQxGjy1gm1MkXYtLD0FKveMDfuGdayXIAHYolWLqOFoPVzdzmJ08V7nc9erzuMHKPRCBgMyD+BR9EQVYJCzZ5589jw+f8tDL88g+lr3NnwPxuhdCM9AnCaHBojrDM0iDwfx+CTt30P+1obMLL0HGsF8GPwzuletMpQLMI6PfBFdLGhKNVkIiHwp1divqSoTMusmlFpdlQTZvQYwizsB5CHwnLHqQOvVj7\/vy0TNW0q4fD7IzD9XpSYoanvXz9sQXG1VXgTmuJIYImu8NmYIxXFkHe2rFMYddcdks+uH1ifhz5uoo+zU5Crq4C\/i4r2iWF7wcbZIzRfZGVvcNOBlMBDnPR+SZu6VbaTxyOHctDhBRs45+rYxmrNAbertouXn6ACfXp4zrJTBG4LOlt1h+hSK9tz3N9OPXFnbRUjP33f2hmuCBncCQupMcIYtOz\/5\/NoAZ8Cg6+a1cO6EiGdhG6Fw\/rR9tAVD5RDuS6h9wyVUYwo1li41bGOgMHqUtvDAKFV8eCZIhzW88Pi5ibK286szI5bA6khWv+tc5Ej3Q5dWLMKBp7OYeBfcTGDLTlmpQHIAmdMSWe7ykg8kpZlS6ac5oodcW4yf96LPaUAUt3W7AydvkIqtLUwKY\/zjpn0VN\/N08U7VzPIktvR5ZsiXwW0QkFVGXJaZdyHbxeki3h8goMj0QN2yJdSFVj01UPN4M6qCIDY9QJz66Q9XMtx6VnEM+IPyh1WgOL9K\/jrFahAUMpoZ1LHY\/ZGoUPaWMHZPyrM6uSZyHegmgdYCktOJiMwniunyVwQSRHxWcAwXKMrGzx7cSGB\/QvAR0b1ol3Hu5l1iwbGxMrPyHhtV2FdNE0DP\/si4lx0a8YgyhJ\/8chji+7XwF4Ia\/0E4a6vdD\/mdBnoh27XPK4AlGhKMKTG4YFl8cBGQcu9DiBrB7Tys2D9cFIYbc9MEP2VSM1xm4tV4MFFR3BOb4DQBNeCyNFnSaIYcB6MLHm\/DFOtvIs5Svh6wQYoU3R1\/MJ0XufMe8ZsSX9hNEvBoIt7ClTBpTy+lqg\/axAb6Kb6EwPTZQP7z85OR4ycs5bAPpVJzmzYSMcv56oi+RcoA3CelZ4ztOm3+r70xfwd7+opAjVmFyc5F\/Bm+KYO7vUQX\/F3ixG\/qT8QyuJLM7VTxPmfSmLjyBrTd\/QByTPNu95MPeX5Rq\/wb5YmDGv8gFeSI9Qex3hailutIgmxDnUrErL5MPW5GoNpGLS\/xhCGychmjJSLbJxW7f6zzQmPUeP+HJH8pmFYyG7l7lJMFyuluuPUxeSmKpoTF5kTVz\/5FkC5oXHPZBDNswbhZBBLAQ\/nQW26O7GTKefknBcR+aeGjlUcgk3lBHF2VR\/A2VHMa50hLyL\/JRi8PaRIsOvVqjmLYguy\/iCDfHln857KcaR5rDgtuqfEyriaKZ8ToIK4djP07jsuv3WCA2wqgjm4cDR9Qk07HD405Pp3MFB6G2xSN44QQnddQVcqtx\/nFoM\/TtNnDX3cqzNdfagYqDnM0NFrWxCrlDxmwCqbWmJ\/\/Cv52LFldkjWduIp85AQeVVtJSCd0TY9KVzsyeoATgM+gn0bdxzbTzVA51hQB1\/DcpKHS+nnjC1+agK\/jOFGcgl2alFFJcmKuwsRkjR+Ix+goUapz3kV+piOMurDHdjJkl5qGPdAlgzAGI38MvU4bEqYjw+C476Km\/0XibSh4vLs\/eD4EgWHVOrsj5FguxL1fqAw43QxUU\/gyUFoq5xusMKXc7viSh5H3jiGEZzEVs9Ed41NNZku3cFJnC9rQpdXv0jLk7adeFL56eqpdBZJ3viF38hvXAAaQpZQ0TrpDSlSmij3\/l0hQz8CO1ajKp0lDNqP30p7J4qQxdhzEXEkA3Dfx5Vj8hOlKsK9IVDs1eC2wIwKI6JQfaj4RE2TFBrzsMKcwR84CQXWAVmKVcGEHZNPmhmD+e\/MFgGv8Y\/PFn0tlM6JC0sAHY3pvJs7o++270Ow7Dad9cZyZX94uxGrIjA7ro3Y7aUpuwjY4owMrGkTMxsoHIS1NdBuFQMdtc5\/GevPCfvcXJmIdwbIXV7ZUiu8\/aUzqzCDt1sKMHGnifM7QR3y+3BPfrjtbdBR\/oSnRzXFB6bZziv8UbA\/xL9VIiG1cS3tDL0uUAgAAERCGH\/v\/u5tHFSC6p3VoXhJ2U9BuisVlZRUlo5N+168eyrDWC1BrDwQgTBwo18ItvAGxRDQhXJr1sNT2h9XWJDEdUpP4zeypIzArqOO++xg7fmK2Kna36+QFj9LKx+yGbFtjc0\/S73dWZyyznTe65Lf2g6twX0CbFP234hSWytThE894C6xa\/3wqmfZCsYXcPUwohuO8\/Db1ShDcOE0rayRmKxssZ+qks2aiQOqmwSQ89mFQfxfWPEoTYoHtXzTugiH9FYaCsErFLtOzy9RYxbxrTLoJlU2\/HKVRSxi58EWY79C2hU21KcOBgazL5BO92e9ifewaV9DsAosOZ1zehFpfc9ovE2aoIm1E+y28HUdMpR31kkWumgKxlpkb40SUWJfKtMSHpPGZjqpWSskXv+hUBIVb+S0YvNgUvuQ8PyofFVUTYxn7H5Af+4PcIl4fTOxFQ8tDcReymYBhYhvOpYbwK1QRWnRqao5MoqwOK+pSuBglkVPWlGnlvVmM9t1tqPV1TWNo3feGPGZmscK5WzKLezddcg6nbbjZE8PgmTQ+F8Orlu3fgv3+vTgvK3CJ2qo+JkPGIHiJ39sVzLkiJ6\/KKp7Qq+A5ULNE+M3UMEidI5UEb7ZDaary6IpGyAl77nsCGRNtZLLT3H47GfHMW60BAC+bQhxGE0nyDWo746mOOUGDwPGF3Snxk2T4Rb\/XACC7VlzGYav\/HakFKxwiMO7cG9auHBN69A+Msx4XM1HkOEKE573aV9xPQY7s\/KO1teognyEopxfKHepWV1vErtUz2E3\/mpQ+iHXcIR67wz7VruEcvrb9SZm6COCks9+R92Wos7CtQnp+8JwSIn4MLpnBuwtGaNsn0yTx7eJgvgI65cqjF4JBsGlCTQ0sxTpAQ6UlUqXCkrhWDniMj1A81mQtW7CpvTaiSwpMJHSBkdW7WH0aEhGv1Duru5njcKo9dI\/pkzVhyiFpPb0qq7f9SIXoXfN5eX6FyJ2NPcsHSP9hI48ITl9\/r4tXmiExUV7suYG0J4sCOB4mUQPwVkRBVVbY1pHPX5EVSL9gf5jQKmF0MlAQTk27HIGKkvFtQdUzoLIPTkyqF3DXqLfmA1QvZCtvOKBfDTOu1VjqvwM9xiVMqqArskkEIjHnZIbPFed1JLwl9xTAvcv70A5HLOR8kQ2UEa0XtmvKVytbOtrap5z2wKYvbHbKFdnLJntbExy+Gx57QTI764Yc1DHIiQ2VxPOzQYpMMLAp4HxtzKFugUD2JEaEm8u+1FJqV3fGW+DWqBwmGmk4T7AxT686k3vvElVwKwcHCan8yXkQWhdS6EAMWM1HjpfxpyEUjMGo5Y4kqq8Aj36BWtoYV5Ik0od7gqTw8Rb8YTaU8FgUB6e5wC6A==","iv":"bdb3762a06b6fffe12d3b75219dc61dd","s":"209fe895ae3be2d6"}
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