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Fragrance and personal care

The smell of success: How niche perfumes perform in China

February 16, 2021

In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Image credit: Penhaligon's Weibo In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Image credit: Penhaligon's Weibo

 

By Gemma A. Williams

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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