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March 31, 2026
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Fragrance and personal care

The smell of success: How niche perfumes perform in China

February 16, 2021

In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Image credit: Penhaligon's Weibo In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Image credit: Penhaligon's Weibo

 

By Gemma A. Williams

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  1. Piaget scales Place Vendôme flagship
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  5. Audemars Piguet brings AP House concept to Miami Beach
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