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Dec. 5, 2025
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Retail

These common pricing mistakes destroy luxury brands

December 6, 2019

Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily

 

By Daniel Langer

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Miu Miu channels athletic aesthetics across global retail grounds
  9. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
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