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Feb. 8, 2026
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Marketing

This psychological response will make or break your luxury brand

August 25, 2020

A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Image credit: Dior A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Image credit: Dior

 

By Daniel Langer

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
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