Marketing
August 25, 2020
A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Image credit: Dior
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","iv":"3e59466f10f56921f76c70f33a138f4c","s":"ea23b5b849966409"}
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