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Feb. 7, 2026
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Estée Lauder Companies raises full-year outlook
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Marketing

TikTok serves more engaging, relevant ads than other platforms

July 26, 2021

Louis Vuitton has more than 1.1 million followers on TikTok

 

By Sarah Ramirez

Ads on short-form video sharing platform TikTok outperform those on other channels, underscoring that the mobile app is a valuable resource for luxury brands looking to reach younger consumers.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Estée Lauder Companies raises full-year outlook
  6. Aston Martin loops Breitling in as global watch partner
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Kering Generation Award X Jewelry returns
  9. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  10. The rising risk of ‘superfakes’ and strategies to protect luxury brands
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RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans