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Software and technology

TikTok joins the ranks of social shopping

October 1, 2021

TikTok Shopping gives brands more ways to sell products. Image credit: TikTok

 

By Nora Howe

Short-form video sharing platform TikTok is cementing its value for brands with the introduction of social commerce, after becoming a springboard for products and brands through its organic community engagement.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Ennismore picks Bangkok site for first-in-region SLS Residences
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Lamborghini heads to French Alps for women-led driving series
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Laura Burdese to succeed Bulgari CEO
  10. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
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