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March 17, 2026
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Software and technology

Time to BeReal: engaging young consumers through the new app

August 19, 2022

BeReal harnesses the power of spontaneity and authenticity. Image credit: Getty

 

By Nora Howe

As technology progresses more rapidly than ever, new social media channels and apps continuously emerge to appease the likes of younger generations — the latest of which is BeReal.

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  1. Valentino Garavani and Vans present AI-generated campaign
  2. What the Supreme Court’s tariff ruling means for luxury imports
  3. Lexus heads to Twitch for music-fueled tribute
  4. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  5. Sephora teams with F1 Academy
  6. New Longines book explores brand’s historic ties to pioneers
  7. Dior stages South Coast Plaza pop-up
  8. Saks Global draws additional funds from $1.75B bankruptcy financing package
  9. Prada Beauty sets tone with Touch campaign
  10. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
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