Multichannel
September 11, 2012
By Rachel Lamb
Leather goods maker Tod’s is using channels including print and Tumblr to market its new capsule collection called Tod’s No_Code, a collaboration with Jefferson Hack.
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","iv":"e89d81a7f38b2ac255ad6bbc4d99a7ba","s":"6e1b31beb85e8e65"}
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