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Multichannel

Tod’s exec: Influencer collaborations vital to cross-generational marketing

October 22, 2012

 

By Tricia Carr

NEW YORK - A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.

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  1. Miu Miu’s ‘On Cloud Nine’ features spring/summer 2026 collection
  2. CTG Duty Free acquires DFS business in Greater China
  3. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  4. The Peninsula, V&A move 2026 edition of ‘Art in Resonance’ forward
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Top luxury campaigns of 2025: Hublot, 20th anniversary of Big Bang
  8. Balenciaga reveals fall collaborations with Manolo Blahnik, NBA
  9. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
  10. The 1916 Company teams up with Australian pro golfer Min Woo Lee
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