Multichannel
September 11, 2012
By Rachel Lamb
Leather goods maker Tod’s is using channels including print and Tumblr to market its new capsule collection called Tod’s No_Code, a collaboration with Jefferson Hack.
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","iv":"83ff204e3c1f93ca8798e8534094abdc","s":"0fe8c7344d2f3eb6"}
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