Multichannel
October 18, 2012
By Tricia Carr
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.
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","iv":"29927bbaf915d29db04b3adb403bf7f5","s":"2d5cd922dd80c4d7"}
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