Multichannel
October 18, 2012
By Tricia Carr
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.
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","iv":"37c7886f670a3ed76a36621513af8677","s":"1f04b09b24650e1e"}
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