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Multichannel

Tod’s exec: Affluent males prefer email, partnership marketing

October 18, 2012

 

By Tricia Carr

NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  5. Moncler returns to the slopes for Grenoble campaign
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