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Multichannel

Tod’s exec: Influencer collaborations vital to cross-generational marketing

October 22, 2012

 

By Tricia Carr

NEW YORK - A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
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